Publisher-paid campaigns

In a publisher-paid campaign, the publisher pays the ad serving fees of the placements on their media plan. All publishers are eligible for rich media publisher-paid campaigns.

Key differences for a publisher-paid campaign

  • To accept publisher-paid tags, the publisher must first sign an agreement with DoubleClick. Contact Google at to get started.
  • DoubleClick Campaign Manager (DCM) users must create a placement in DCM Trafficking and set the payment source to Publisher. Note that if a publisher has not signed the appropriate agreement with DoubleClick yet, the DCM user will not be able to create publisher-paid placements for the publisher's site.
  • Sites that use DoubleClick for Publishers (DFP) get tags directly from DFP. All other sites get tags from the DoubleClick Publisher Portal.

Trafficking publisher-paid placements

When a campaign is ready, the trafficker notifies the publisher that the tags are ready. Visit the DCM Help Center to learn how to traffic publisher-paid placements.

Getting tags

The publisher will receive the notification and must first approve, then download the tags. Learn how to approve and download tags in the DCM Partner Help Center.

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