In a publisher-paid campaign, the publisher pays the ad serving fees of the placements on their media plan. All publishers are eligible for rich media publisher-paid campaigns.
Key differences for a publisher-paid campaign
- To accept publisher-paid tags, the publisher must first sign an agreement with DoubleClick. Contact Google at email@example.com to get started.
- DoubleClick Campaign Manager (DCM) users must create a placement in DCM Trafficking and set the payment source to Publisher. Note that if a publisher has not signed the appropriate agreement with DoubleClick yet, the DCM user will not be able to create publisher-paid placements for the publisher's site.
- Sites that use DoubleClick for Publishers (DFP) get tags directly from DFP. All other sites get tags from the DoubleClick Publisher Portal.
Trafficking publisher-paid placements
When a campaign is ready, the trafficker notifies the publisher that the tags are ready. Visit the DCM Help Center to learn how to traffic publisher-paid placements.
The publisher will receive the notification and must first approve, then download the tags. Learn how to approve and download tags in the DCM Partner Help Center.