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Learn the Studio Web UI

Upload your files to the Creatives tab

After you've added a creative, continue to the Manage Files screen and upload the files that power your ad.

You can also add files already uploaded to the "Assets" tab to your creative. See the Asset Library getting started guide to learn more.

  1. In the Manage Files screen (Step 2 in the Creatives screen workflow), click Select files to locate the files for your creative. (For info on which formats to upload, see Required files).
    • File types supported for primary files: CSS, CSV, GIF, HTML, JPEG, JPG, JS, MP3, MP4, OTF, PDF, PNG, SVG, TXT, WAV, WMA, XLS, and XML.
    • File types supported for backup images: PNG, JPG, and GIF.
      For this creative type... ...upload these assets
      Creative with video HTML file and video files
      All creative formats except interstitial Back-up image
    • File types supported for fonts: ttf, eot, woff, woff2. Studio only parses ttf fonts to extract the font family, foundry, style, and weight. Note that there is no rights protection.
    • Creatives have a combined file size limit of 1 GB.
    • If you upload multiple image files, the first one is automatically assigned as the backup image.
    • You can reassign the backup image by clicking Use as backup image in the Type column.
    • For single-asset creatives, primary-asset and backup-image files are assigned automatically. (If you load a creative that contains an Enabler, the creative becomes a primary file.)
  2. Select files to upload and click Open.
    You can select multiple files at once, which is the preferred method.
  3. Click on a file name in the list to see it in a preview dialog.
  4. To Edit, Copy, or Delete a creative, click the link next to the name of the creative in the header.
  5. Click Continue >> to proceed to Step 3: Edit Events.
Copy a creative

You can copy files from one creative to another to speed up your workflow. The process only applies to creatives assigned to the same advertiser.

  1. In the Manage Files screen (Step 2 of the Creatives tab workflow), select the files you want to copy by checking the boxes next to their names.
  2. Click the Copy link next to the creative header.
  3. In the Copy dialog box, enter the Campaign name you want to copy to, or search for it.
  4. Enter a name for the copied creative.
  5. Click Save.
  • You can't copy a primary asset (a file with an Enabler) to a creative that already has a primary asset. For example, you can't replace a dual-asset creative, like a multi-floating interstitial, with a single-asset creative, like a simple banner.
  • The combined size of a creative, including all files, can't exceed 1 GB.
Total file size limits

1 GB is the default total size limit in DoubleClick Studio. All videos except OGG and OGV are restricted to 100 MB for upload and 60 MB for serving. All other assets are limited to 10 MB in size. If you want to push creatives that exceed this limit, please contact technical support for instructions on special handling to ensure the proper delivery of your video. Combined creatives over 1 GB are probably using very large video files and may have to be hosted differently to ensure optimal performance.


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