How rich media works


After the QA team and the creative agency approve creatives, they're pushed to the associated Campaign Manager 360 or Google Ad Manager account. If the creative team enters a trafficker's email address in Studio, the trafficker gets an email notification about the submission of these creatives.

When creatives are pushed to Campaign Manager 360, they appear in the Advertiser tab of the creative inventory. To traffic them in a campaign, you must import the creatives from the Advertiser tab to the Campaign.

  1. Open the campaign in Campaign Manager 360 and select the Creatives tab.
  2. Click Newand thenAdd from advertiser. A window opens with a list of creatives.
  3. Select the Studio creatives you want to traffic.
  4. Click Add. The creatives will be added to your campaign.
If you can't find the creative in your advertiser in Campaign Manager 360, search for the platform ID in the relevant Campaign Manager 360 advertiser. The platform ID in the trafficking notification email from Studio is the same as the creative ID in Campaign Manager 360.

Tag export

Once you're ready to generate tags for placements that have your creatives, we re recommend that you send internal redirect tags (for Google Ad Manager sites) and JavaScript/standard tags. Do not send iframe tags, standard tags, or click-tracker tags.

An iframe solution is available for any site that runs only iframe tags. Studio's services teams can work with the sites to correctly implement an iframe solution.
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