About live issues
A live issue is when an ad is broken or behaving in an unwanted way when it is serving in a live ad placement on a publisher site or app. For example, when an expanding ad doesn't close when the close button is clicked.
Common causes for live issues:
- Trafficking: Incorrect setup of the ad in DCM Trafficking or DFP.
- Publisher site code: A conflict between the site code and the ad tag.
- Creative issue: An error in the build of the ad.
How to use this guide
Use this guide to address live issues that occur after an ad has gone through DoubleClick Studio production and DoubleClick QA approval. It's a good idea to review this information before you launch a rich media campaign, so you're familiar with common issues and can ideally prevent them.