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Rich Media QA guidelines

Quality Assurance (QA) involves testing based on the format and features of each creative. These tests confirm that a creative behaves according to both advertiser and publisher specifications. QA tests do not judge design; such qualitative questions are for the client to decide.

Save time by performing QA tests yourself

For more control over creative delivery timelines, your team can opt to manage your own QA testing process. To do so, follow these steps:

  1. Designers or developers can install the QA Helper extension, which helps them test and fix the most common creative issues.
  2. On the Publish step of Studio's creative workflow, uncheck the "Send a notification to DoubleClick's QA team" option. Optionally, you can add the email address of your own QA team.
    Checkbox that enables sending to DoubleClick
  3. QA teams can use the QA Helper extension, or use the guidelines below to test creatives.
  4. External QA and account admin roles can use the QA tab (not available for designer roles) to approve or reject creatives. Learn more about Studio user roles
YouTube masthead and Lightbox creatives must be submitted to DoubleClick's QA team.

Use QA checklists to test your creative

Use the QA checklists to test your creative's functionality and review publisher best practices. Some checks may not apply to your creative format or your specific publisher's recommendations, but it's a good idea to follow these guidelines to avoid campaign delays.

How to test creatives

Test in the QA tab

Use the DoubleClick Studio QA tab to review and test creative functionality before your creative goes live. The QA tab helps you give final approval or send creatives back to the developer to fix problems.

There are three lists of creatives in the side panel of the QA tab:

  • Pending: ready for QA processing
  • Approved: okayed by the QA specialist
  • Rejected: rejected by the QA specialist

To view a creative, click a creative in the Pending list.

QA from Preview

As an alternative to testing in Studio's QA tab, you can also test with an external preview. This is helpful for quickly performing tests in different browsers and operating systems without having to sign in to Studio each time.

Creatives can't be approved or rejected from an external preview. To approve or reject, use the QA tab.

To view an external preview for testing:

  1. In the Creatives tab, click Campaigns, then select your campaign.
  2. Click the preview URL at the top. 

To share a preview externally, you can email the external preview link:

  1. In your campaign view, click Email preview link and enter the necessary information.
  2. An email containing the external preview link is sent to the email address provided in the "Notify" field. No edits can be made to the creative from an external preview.
Test events

Before your creative goes live, make sure creative events are recorded so that your campaign reports are accurate.

Click Show details > Event summary (output console) to view events specific to the creative you're previewing. The Event summary logs the standard and custom events implemented in the creative. Events are displayed at the bottom of the event summary panel.

As you interact with the creative, the events fire in real time. Filter events using the options in the "Type" and "Show" fields.

Filter events by type:

  • All: List all events.
  • Custom: List only custom events added by the creative developer.
  • Standard: List Studio standard events, which are automatically added to the creative.

Filter events to show:

Using the "Show" filters, you can show:

  • All: List all events.
  • Triggered: Show only events that have been triggered in the current preview session.
  • Untriggered: Show events that haven't been triggered in the current preview session.

Click Event log to view each event logged by the creative with a timestamp. Click Clear log to clear out the log and start over.

Test in multiple browsers

The DoubleClick QA team performs tests on the most popular browsers and operating systems. If you're doing your own QA, review your media plan to decide which browsers, environments and devices to test.

QA certification
DoubleClick recommends that anyone performing QA review the QA Certification study guide and take the exam to get certified. Although not required, the additional knowledge and certification will help you breeze through the process more quickly. After you're certified, you'll also be included in our list of certified experts in the Rich Media Gallery.


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