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How rich media works

DoubleClick Rich Media Ad Policies

Last revised: March 2014

When using DoubleClick rich media services you must comply with Google's Platform Program Policies.

Below is additional guidance for specific implementations of DoubleClick rich media:

Data capture service

Advertisers can gather information directly entered by users into rich media ads.

Captured data may not include personally-identifiable information (PII) or other sensitive information (including, without limitation, health or medical history or information, negative financial status or other detailed information pertaining to a person's finances, racial or ethnic origins, religious beliefs or other beliefs of a similar nature, the commission or alleged commission of any crime, political opinions or beliefs, trade union membership, or sexual behavior or orientation).

Data collection and ownership

Advertisers cannot access data collected through ad form fields through the DoubleClick system. All data will be provided through an offline process (e.g. spreadsheet).

For data capture information stored by DoubleClick directly, DoubleClick will remove data 60 days after the data was collected without advertiser notification. Within the 60 days, DoubleClick can provide the data via email.

Google Maps

For ads incorporating Google Maps functionality in any way into the rich media ad, the advertiser agrees to the Maps API terms of service.

Social ads and third-party applications or APIs

Social ads should not be targeted to sensitive information available on social networks and all content included from social media integration ads must be owned and controlled by the advertiser.

For ads incorporating third-party applications or APIs, all ads must meet the following criteria:

  • Advertiser must be wholly compliant with third party's terms and/or have third-party approval where applicable.
  • Advertiser must use an approved or official version of the API or application.
  • Advertiser may not pass any data from the third party either to or through DoubleClick's servers.
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