How rich media works
DoubleClick Rich Media Ad Policies
Updated: December 2017
When using DoubleClick rich media services you must comply with Google's Platform Program Policies.
Below is additional guidance for specific implementations of DoubleClick rich media:
For ads incorporating Google Maps functionality in any way into the rich media ad, the advertiser agrees to the Maps API terms of service.
Social ads and third-party applications or APIs
Social ads should not be targeted to sensitive information available on social networks and all content included from social media integration ads must be owned and controlled by the advertiser.
For ads incorporating third-party applications or APIs, all ads must meet the following criteria:
- Advertiser must be wholly compliant with third party's terms and/or have third-party approval where applicable.
- Advertiser must use an approved or official version of the API or application.
- Advertiser may not pass any data from the third party either to or through DoubleClick's servers.