Customize settings in ad tags

Once you have received ad tags from an advertiser, you can insert specific key-value pairs into the ad tags to implement customized settings for rich media ads. A key-value pair is an attribute with a value, inserted in a Google Marketing Platform ad tag, that transfers information (for example, user-entered keywords, ad slot size, and position) to the Google Marketing Platform ad server.

You can use key-value pairs to customize the following settings:

  • The positioning, duration, window mode, and display settings of rich media ads
  • The URL for an image used to track impressions for interstitial ads

See Override creative settings for rich media ads for more details.

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