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Customize settings in ad tags

Once you have received ad tags from an advertiser, you can insert specific key-value pairs into the ad tags in order to implement customized settings for Rich Media ads. A key-value pair is an attribute with a value, inserted in a DoubleClick ad tag, that transfers information (for example, user-entered keywords, ad slot size, and position) to the DoubleClick ad server.

You can use key-value pairs to customize the following settings:

  • the positioning, duration, window mode, and display settings of Rich Media ads
  • the URL for an image used to track impressions for interstitial ads

See Override creative settings for Rich Media ads for more details.

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