Children’s Online Privacy Protection Act (COPPA)

If you implement any Google advertising service on an app, a site or section of a site that is covered by the Children's Online Privacy Protection Act (COPPA), you must:

  • notify Google of those sites or sections of sites covered by COPPA using the Google Search Console, tag the ad request using the AdMob SDK , or tag your site, app, or ad request for child-directed treatment;
  •  not use interest-based advertising (including remarketing) to target:
    • past or current activity by users known by you to be under the age of 13 years or
    • past or current activity on sites directed at users under the age of 13 years.


Learn more about the commonly used policy terms and what they mean in the glossary

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