Create your edition

Set up your edition

1. Sign in to Google Play Newsstand Producer

In Google Chrome, go to and sign in with your Google Account. (We currently only support Google Play Newsstand Producer on the Chrome browser.)

  • Which email address should I use?

    It isn't necessary to use a Gmail account. In fact, if you're going to be managing this edition in a professional capacity, we recommend that you don't set up access with a personal Gmail account.

    Instead, you can set up a Google account with an existing email address (such as a work email address). This will make it easy for the Newsstand team to contact you at a business email address that you're monitoring.

  • Having trouble signing in to Producer with a Google Apps for Work account?

    Contact the administrator of your company's Google Apps for Work account. Ask them to enable the "Google Books" service for your account in the Google Admin console.

2. Create your edition

  • If you're using Producer for the first time, you'll be prompted to review our terms and conditions. Once you accept them, you can move on to the next step.

  • If you've previously set up an edition, you can create a new one by clicking the blue triangle at the top right, then selecting Create new edition.

  • Name your edition. Users can search for your edition by using this name, so we recommend selecting a name that is unique and that accurately describes your content and brand.

3. Add a content section

  • Enter your RSS or Atom feed URL, if you have one that you want to use for this edition. Your feed should follow our guidelines.

  • If you have videos hosted on YouTube, enter the name of the channel (e.g., if the channel URL is, enter googleChrome).
    (Learn more about using videos in your edition.)

  • Click Create. Once you've added sections to your edition, you can view a preview of your edition to the right.

  • Optionally, add additional content by clicking Sections in the left menu.
    (Learn more about creating and managing sections.)

4. Add basic information

Add the edition description

Click the Basic information section to edit the Description as shown in the catalog field. Users can search for your edition by using the text you provide here. When writing your edition description, make sure it's least 140 characters.

Select a category

When you provide your edition settings, be sure to classify your edition appropriately so that if it is added to the Google Play Newsstand catalog, readers will be able to find it under the correct category.

List of categories

The list of categories available in Google Play Newsstand Producer settings may not be exactly the same as list of the categories visible in Google Play Newsstand, as the catalog is adjusted to optimize the browsing experience for readers. For example, similar categories may be combined.

Below, see the list of categories available in Google Play Newsstand Producer and how they correlate with the categories in the catalog that users can browse:

In Google Play Newsstand Producer In the Google Play Newsstand catalog
Real Estate
Crafts & Hobbies
Fashion & Style
Food & Drink
Home & Garden
Men's Lifestyle
Parenting & Children
Women's Lifestyle
News & Politics News
Health & Fitness
Social Good
Special Interest
Science & Tech Science
Sports Sports

Provide a cover image

Click Cover image to upload an image file. An icon will help visually distinguish your edition. It should be a square image in PNG, JPEG, or GIF format. Use a crisp, legible edition icon that measures at least 1000x1000 pixels.

We also recommend using icons with solid colors, full bleed, no rounded corners, and no unnecessary gradients or effects. We also suggest leaving the background transparent instead of making it white.

If you don't provide an image, Google will attempt to automatically create an image based on your edition's title.

5. Sign up for Newsstand updates

To get the most out of your participation, sign up for the latest Newsstand updates. You can choose to receive emails about the following topics:

  • Ads tips: Information to help improve monetization using ads within Newsstand
  • Product updates: Information about launches, new features, and results from experiments
  • Technical issues: Updates on APIs, technical features, or technical changes

Opt in to email updates by following the steps below:

  1. Sign in to Producer.
  2. Click Edition settings.
  3. To expand Contact information, clickAdd.
  4. Enter your email address in the text box and clickAdd.
  5. Check the box below each category under the Contact information section.
  6. Click Done.


  • You’ll receive an email from the Google Play Newsstand team for each of your subscription categories. Confirm your subscription in each email by clicking the link below the phrase "Please click below to confirm your subscription.”
  • To unsubscribe from Newsstand email updates, click the Unsubscribe link at the bottom of any email you get. You can also unsubscribe by unchecking the boxes next to your email address under Contact information in Producer and clicking done.

6. Set up Google Analytics

Enter your Google Analytics profile ID in order to track views of your content. Learn more about Google Analytics tracking.

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