As a precautionary health measure for our support specialists in light of COVID-19, we're operating with a limited team. Thanks for your patience, as it may take longer than usual to connect with us. For additional support, consult Publisher Center Help Center.

Initial setup

Name your publication

Users can search for your publication with this name. We recommend you select a name that accurately describes your content and brand. Google News has certain naming guidelines. For example, your publication name cannot include extraneous articles (such as "the") or descriptive clauses.

Tip: Your publication name should be unique to your site. We recommend you avoid names such as “The Times” or “The Chronicle,” since it can confuse users.

Add a primary website property URL

Important: Google is unable to guarantee uninterrupted processing of your articles after a domain change. We recommend that you review how to tell Google when your site moves.

The primary website property is usually your site’s domain, but can also be a sub-domain or a URL prefix property, such as:

  • A URL with the specified prefix and protocol (
  • A domain property with all subdomains and multiple protocols (

Learn more about domain properties here.

You can only create one publication per website property. Make sure to verify your domain in the Search Console.


This is the location of your publication’s headquarters.


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New Publisher Center

Google launched a new Publisher Center interface to help publishers easily manage how their content appears across Google News surfaces. Read more on this FAQ page and our blog post.

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