If you provide a homepage for your podcast, this page can provide additional information to Google when users search for your podcast by title or topic.
In addition, if you associate your RSS feed with a homepage, users searching for your podcast by name can get a description of your podcast as well as a carousel of episodes for your show on Google Search, something like this:
If you do not provide a linked homepage, or Google doesn't associate your homepage correctly, your episodes can still appear in Google Search results, but only grouped with episodes from other podcasts on the same topic, rather than grouped as part of the same podcast.
A homepage can also provide some extra context for Google when a user searches for content.
- The page must be available to Google at the exact URL specified in the RSS feed's <link> tag. Be sure that it's not blocked, or doesn't require any passwords. You can test availability using the Mobile Friendly Test tool, which will report if it can't access the page as Google.
- The page must comply with Google's Webmaster Guidelines.
- Google strongly recommends that the homepage, RSS feed, and all audio and video resources be at https addresses (rather than http).
- The page must have exactly one
<link type="application/rss+xml" rel="alternate">element in the <head> section, referencing the associated RSS feed. Here is the format of that element:
<link type="application/rss+xml" rel="alternate" title="Title_Value" href="RSS_URL"/>
- Short, descriptive title of the podcast.
- URL of the podcast's RSS feed. The feed must be accessible by Google (not behind a firewall or blocked in any other way).
Here is an example of a minimal homepage for the RSS feed example above. It must be located at https://www.example.com/podcasts/dafnas-zebras/, as referenced by the RSS feed example given previously.
<html> <head> <link rel="alternate" type="application/rss+xml" title="Podcast" href="https://www.example.com/podcasts/dafnas-zebras/rss/podcast.rss"/> <title>Dafna's Zebra Podcast</title> </head> <body> <h1>Dafna's Zebra Podcast</h1> <p>Most people don't realize that zebras actually make fabulous house pets. They're clean, well behaved, and always well dressed. In this podcast series we talk to zebra lovers and zebra experts to get to the bottom of this amazing striped animal.</p> </body> </html>