Platforms program policies update archive

The platforms program policies are updated periodically. Here you can find a list of updates or see the current platforms program policies.

Abusive experiences

The platforms program policies changed on 18 June 2019. The change mentions abusive experiences as part of the content guidelines.

(Posted on 18 June 2019)

Using uploaded data features

The platforms program policies changed on 22 October 2018. The change outlines the account requirements for uploading or using certain data features in Google's Platform Products.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 22 October 2018)

Google's platform products rebrand changes

The platforms program policies changed on 25 July 2018 to reflect the new product names for Google's platform products, including Campaign Manager, Google Ad Manager 360, Google Ad Manager, Search Ads 360, and Display & Video 360.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 25 July 2018)

Identifying users and user consent change

The platforms program policies changed on 15 December 2016. The change clarifies that aggregated data that Google reports must not be disaggregated.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 15 December 2016)

Unwanted software policy

The platforms program policies changed on 16 January 2015. The change means that software downloads linked from ads, or from the pages that display them, must now comply with the provisions of Google’s Unwanted Software Policy.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 16 January 2015)

COPPA Compliance changes

The platforms program policies changed on 3 November 2015. The policy changed in light of the FTC's new COPPA rules coming into effect.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 3 November 2015)

Invalid activity clarification

The platforms program policies changed on 18 April 2014. The change clarifies that user-resettable mobile device identifiers designed for use in advertising are permitted.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 18 April 2014)

Disclosing use of data

Disclosing data usage

The platforms program policies changed on 31 March 2014. The change means that the policy requirement to disclose data usage as a consequence of using Google products is no longer limited to uses for interest-based advertising. This change aligns the policy with a long-standing disclosure requirement in the DoubleClick Advertising Platform Agreement. The revised policy also provides an option for meeting the disclosure duty with respect to Google’s data usage by linking to a page on Google’s site.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 31 March 2014)

Content policy

The platforms program policies changed on 31 March 2014. The change means that we are clarifying that Google's Platform Products must not be used in connection with content that is illegal, promotes illegal activity or infringes on the legal rights of others. We’ve updated the language to clarify that this relates to advertisements, the pages that display them, their landing pages, as well as pages that otherwise contain tags provided by Google’s Platform Products.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 31 March 2014)

Location data

The platforms program policies changed on 6 March 2014. The change clarifies that location data can be sent to Google either in an encrypted state or via an encrypted channel.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 6 March 2014)

Remarketing on Financial status change

The platforms program policies changed on July 10th 2013. The policy changed to clarify how customers can use remarketing for financial products and services.

As the new policy took immediate effect, the platforms program policies were updated to reflect this change.

(Posted on 23 July 2013)

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