The platforms program policies are updated periodically. Here you can find a list of all updates. You can also see the current platforms program policies or upcoming updates.
Personalized ads policy
The platforms program policies changed on 28 February 2024. Google has updated its personalized ads policy to introduce new limitations on personalized ads relating to consumer financial products and services. Specifically, Google’s "Credit in personalized ads" policy has been expanded to cover "Consumer finance in personalized ads."
For more information, review the change log on the Advertising Policies help center
(Posted on 28 February 2024)
Invalid activity provision
The platforms program policies changed on 26 June 2023. The change mentions that "Invalid activity" provision related to device fingerprints or locally shared objects does not limit the use of IP address for the detection of fraud.
(Posted on 26 June 2023)
User information in Japan
The platforms program policies changed on 1 April 2022. The change includes information about the handling of non-personally identifiable user information relating to Japanese users under Japan's amended APPI.
(Posted on 1 April 2022)
Housing, employment, and credit targeting
The platforms program policies changed on 19 October 2020. The personalized advertising policy was updated to not allow housing, employment, and credit products or services to be targeted to audiences based on gender, age, parental status, marital status, or ZIP code.
(Posted on 19 October 2020)
Political affiliation
The platforms program policies changed on 6 January 2020. The personalized advertising policy was updated to not allow political affiliation.
(Posted on 6 January 2020)
Abusive experiences
The platforms program policies changed on 18 June 2019. The change mentions abusive experiences as part of the content guidelines.
(Posted on 18 June 2019)
Using uploaded data features
The platforms program policies changed on 22 October 2018. The change outlines the account requirements for uploading or using certain data features in Google's Platform Products.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 22 October 2018)
Google's platform products rebrand changes
The platforms program policies changed on 25 July 2018 to reflect the new product names for Google's platform products, including Campaign Manager, Google Ad Manager 360, Google Ad Manager, Search Ads 360, and Display & Video 360.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 25 July 2018)
Identifying users and user consent change
The platforms program policies changed on 15 December 2016. The change clarifies that aggregated data that Google reports must not be disaggregated.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 15 December 2016)
Unwanted software policy
The platforms program policies changed on 16 January 2015. The change means that software downloads linked from ads, or from the pages that display them, must now comply with the provisions of Google’s Unwanted Software Policy.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 16 January 2015)
COPPA Compliance changes
The platforms program policies changed on 3 November 2015. The policy changed in light of the FTC's new COPPA rules coming into effect.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 3 November 2015)
Invalid activity clarification
The platforms program policies changed on 18 April 2014. The change clarifies that user-resettable mobile device identifiers designed for use in advertising are permitted.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 18 April 2014)
Disclosing use of data
Disclosing data usage
The platforms program policies changed on 31 March 2014. The change means that the policy requirement to disclose data usage as a consequence of using Google products is no longer limited to uses for interest-based advertising. This change aligns the policy with a long-standing disclosure requirement in the DoubleClick Advertising Platform Agreement. The revised policy also provides an option for meeting the disclosure duty with respect to Google’s data usage by linking to a page on Google’s site.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 31 March 2014)
Content policy
The platforms program policies changed on 31 March 2014. The change means that we are clarifying that Google's Platform Products must not be used in connection with content that is illegal, promotes illegal activity or infringes on the legal rights of others. We’ve updated the language to clarify that this relates to advertisements, the pages that display them, their landing pages, as well as pages that otherwise contain tags provided by Google’s Platform Products.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 31 March 2014)
Location data
The platforms program policies changed on 6 March 2014. The change clarifies that location data can be sent to Google either in an encrypted state or via an encrypted channel.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 6 March 2014)
Remarketing on Financial status change
The platforms program policies changed on July 10th 2013. The policy changed to clarify how customers can use remarketing for financial products and services.
As the new policy took immediate effect, the platforms program policies were updated to reflect this change.
(Posted on 23 July 2013)