Platforms program policies announcements

  1. Upcoming February update to the Personalized Ads policy

    The platforms program policies will change in February 2024. Google will update its personalized ads policy to introduce new limitations on personalized ads relating to consumer financial products and services. Specifically, Google’s "Credit in personalized ads" policy will be expanded to cover "Consumer finance in personalized ads." For more information, review the change log on the Advertising Policies help center. (Posted on 28 November 2023)
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  2. Upcoming April update to Platforms program policies for Japan's Amended APPI legislation

    In June 2020, the Japanese government introduced a set of amendments to the existing Act on the Protection of Personal Information (APPI). The Amended APPI will come into force on April 1, 2022. The Amended APPI, amongst other things, includes rules relating to the processing of “personal referable information” (“PRI”) of Japanese users. The Amended APPI will require companies to, when providing PRI of Japanese users to a third party who will likely associate that data with 'Personal Information', confirm with the recipient that the recipient has obtained consent from data subjects to the reci…
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  3. Upcoming October update to personalized advertising for housing, employment, and credit

    The week of October 19, 2020, Google will update its Platforms policies for Personalized advertising to introduce new targeting restrictions. In an effort to improve inclusivity for users disproportionately affected by societal biases; housing, employment, and credit products or services can no longer be targeted to audiences based on gender, age, parental status, marital status, or ZIP code. Examples of impacted products or services include, but are not limited to: Housing: Housing listing sites, individual houses for sale or rental, real estate services Employment: Ads for jobs, job recruitm…
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