Verification options

Google Places offers three ways for you to verify a new business listing, or to verify phone number or address changes in an existing listing. Click on a verification method below for more information.

Verification by phoneVerification by phone

With phone verification, you’ll receive an automated phone call to the phone number listed in your Google Places account. Have a pen and paper ready because you'll get a phone call immediately after you click Submit. During this call, you'll be prompted to enter the unique PIN in a box next to the business that requested verification. Please wait one minute after you receive the PIN before you enter it into the box so we can record the PIN in the system. When verification is complete, business information changes will show up on Google.

If you're unable to receive a phone call at your business while attempting to verify, return to Google Places later and verify by phone then.

If you try to verify your business listing by phone and it doesn't work, this could be for one of several reasons:

  • You have an automated phone system or phone tree.
  • The phone number submitted was incorrect or invalid.
  • You encountered phone systems issues, like a bad connection.
  • Someone at your number may have asked not to receive further calls from Google Places.
  • You aren't using a touch-tone phone.
  • Our system can't verify your PIN.
  • You didn't recognize a call from Google Places, or indicated that you didn't request a call.


If you encountered any of the reasons above, please request the PIN to be sent to you by mail. Using postcard verification gives the highest confidence that the business is real. Postcard verification may take 2-3 weeks, but it provides the most certainty that a business is real.

With a recent update, if a business is trying to create a new listing on Google, the phone verification option may be unavailable, depending on the information the business provides. Phone verification is currently only available when there’s a high level of confidence that the listing data is correct. This lets us keep information accurate for our users while giving our business owners credible exposure as well.


Verification by SMSVerification by SMS

With SMS verification, businesses can receive their unique PIN at the mobile phone number that they've entered into Google Places. Upon entering that PIN into Google Places, the business will be verified and incorporated into Google Maps within six weeks. Please note that Google does not charge for SMS verification, but regular SMS charges from your cell-phone provider will still apply.

If you try to verify your listing via SMS and it doesn't work, this could be for one of several reasons:

  • An incorrect of invalid mobile phone number was submitted.
  • You aren't able to receive text messages on your mobile phone.
  • You are located in the US (SMS verification is currently only available for business outside of the US).


The best suggestion for resolving these issues is to try another mobile phone number associated with your business. If you don't have an alternate number, you'll have to verify your information by postcard or through voice phone verification.


Verification by mailVerification by postcard

You can choose to receive a PIN by regular postal mail at the business address you submitted to Google Maps. Once you've received your PIN, you can then use it to verify your business listing in Google Places.

It generally takes 2-3 weeks for a PIN by postcard to arrive. If you've been waiting longer than this, visit Google Places to request a new postcard. Keep in mind that only one PIN by postcard is valid at a time, so requesting a new postcard will make the previous PIN invalid, even if you do end up receiving it. Similarly, if you also request a PIN by phone while waiting for your postcard, you must enter the PIN of the most recently attempted method.

To make sure your PIN by postcard reaches you, check that your contact information is correct. You can also add a contact name to your postcard by signing into Google Places and adding a name in the 'Contact Name' field on the PIN request page. Note that you can only receive a PIN at the business address you've submitted to Google Maps. This way, we can verify ownership of a business in part by validating who received the PIN at the business address.

If you enter an incorrect PIN 5 times, you'll receive a message indicating that your verification failed, and you will no longer be able to verify the listing. When this happens, you'll need to delete that listing from your Google Places account and start the process again, creating a brand new listing.


Not all verification options may be available due to several reasons:

  • The mailing address or the phone number do not match the listing, meaning our records indicate different information than what you are providing
  • Too many businesses have been verified with the same phone number or the same address


If you're having trouble verifying your business, please visit our verification troubleshooter.

Note that if you edit your business name, address, or phone number, you'll need to verify again before these changes can go live.