Merchant identity verification for payments

In order to receive merchant payments from Google, merchants must complete a merchant verification of identity process:

  1. After you set up your payments profile, Google emails you to provide information to complete the merchant identity verification process.
  2. Ensure you receive important notifications from Google by adding to your address book.

If you have trouble locating an email from Google, please fill out this form to complete the verification process.

Completing your profile verification typically takes 2-3 business days after we receive all of the requested documentation. If a merchant payment has been held pending your profile verification, it will be released within 3-5 business days of completing the verification process. We'll contact you at the conclusion of our profile verification review. Once Google has received and successfully verified your profile information, any held funds will be paid directly to your account in a one-time, out-of-band payment.

Keep in mind that if you choose not to complete the verification process after receiving a request from Google for information, you will not receive future merchant payments and your profile may be subject to closure. This means that you won't receive any further merchant payments while your payments profile is being verified, even if you've verified your bank account successfully. In this case, please refund all orders that have not been paid out to you.

Required documents for merchant verification of identity 

Check the email you received from Google for details about the specific information we’ve requested in your case. To complete the verification process, you may need to submit documents such as:

  • Supplier invoices: Invoices or receipts from a wholesaler of items you’re retailing help us confirm that these items are currently available in your stock. Any invoices you submit for payments profile verification purposes must include the supplier's business name and telephone number.

  • Driver's license or government-issued ID: If the address listed on your driver's license doesn't match the address listed in your payments profile, please submit proof of your address with a bank statement, credit card bill (with the first 12 digits of your card number blacked out), or water, phone or other utility bill.

  • Business license: A state-issued license which shows you're legally permitted to perform business operations

When you submit this information, include your payments center merchant ID on all submitted documents. We securely store your personal information and treat it in accordance with our Privacy Policy and Payments Privacy Notice

European merchant verification for payments

If you have not received your merchant payment and you're based in the EU, it may be because you have not completed the merchant verification of identity (also called "seller verification identification," or SVID) process.

Your payments profile is reviewed periodically to confirm your identity and protect you from fraud. Additionally, European law requires payment providers to verify the identity of their customers and withhold payments until they have completed the SVID process. In order to comply with these regulations, if you are sell to customers in the EU, we may contact you to request additional documentation via email to help us confirm your identity.

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