European merchant identity verification

Please select your business type:

*

Your Contact Information

Merchant ID or Payments profile ID *

To find your Merchant ID:

Sign in to your payments profile.
Click Settings .
Find "Public merchant profile," then find your merchant ID. For assistance in locating your Merchant ID, read this article.

If you are a Google Shopping Merchant:

Sign in to your Google Merchant Center
Click on the tool icon
Click Payments
Click Business Information
Find "Public merchant profile," then find your merchant ID

Your email address: *

Authorized Representative Information

Please provide the name, home address and identity document of the authorized representative of your organization. The authorized representative is defined as the individual responsible, and has legal authority to act on the entity’s behalf. Please ensure the name provided is the exact match to the name in the ID uploaded

Full Name *

Street *

City *

Postcode *

Country *

Authorized Representative identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Your Business Information

Please provide the full registered company name, trading name (if different), company registration number and stock exchange information.

If the trading name is different from the registered name, an official document proving you own the trading name must be submitted
The payments profile name must match exactly the registered or trading name

Please provide the full registered company name, trading name (if different), company registration number and certificate of incorporation.

The company name you enter into this form must match exactly the name on the submitted certificate of incorporation
If the trading name is different from the registered name, an official document proving you own the trading name must be submitted
The payments profile name must match exactly the registered or trading name

Full registered company name *

Trading name (if different from registered company name)

Company registration number *

Stock (ticker) symbol *

Stock exchange name *

Stock exchange country *

Certificate of Incorporation *

Please provide a clear and complete copy of the Certificate of Incorporation for your organisation showing your full registered company name, company address, issuing authority and date of issue/extract.

Your payments profile name must match exactly the name on the submitted document
If you entered a trading name, you must also provide an official document proving you own the trading name

Organization name *

Charity registration number *

Legal status of club/society *

Purpose of organization *

Please mention the URL of your business

Registration document *

Please provide a clear and complete copy of the registration document for your organisation showing your full registered name. Your payments profile name must match exactly the name on the submitted document.

Registered address

Please make sure your payments profile address matches exactly your registered address. To edit your payments profile address:

Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)
Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)
Go to the Payments profile section, not the Public merchant profile section
Next to "Business name and address," click Edit and update your organization name and address
Click "Save"

Street *

City *

Postcode *

Country *

Proof of registered address *

Please provide a proof of address to verify your registered address.

The document must be in the name of the entity being verified and listed in the payments profile;
The document is dated within the last 90 days.
Accepted documents are utility bills, bank statements, documents issued by public authorities, etc.

Is the trading address the same as the registered address? *

Street *

City *

Postcode *

Country *

Proof of trading address

Please provide a proof of address to verify your trading address. The proof of address document must be less than 90 days old and include your company name (registered or trading) and your trading address. Accepted documents are utility bills, bank statements, documents issued by public authorities, etc.

Proof of Bank Account

Proof of Bank Account*

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with your entity. Please provide an image of a Proof of Bank Account that contains your business name, address, and the last four digits of your bank account number.

Submit your bank account statement *

Please ensure:

The document must be in the name of the entity being verified and listed in the payments profile;
The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile
The document is dated within the last 90 days and the date of issue is visible in the document
The image is not a screenshot.

*Note* you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Director Information

Please provide the name, home address and identity document of all directors. Directors are all individuals who exercise executive management control or influence over the management of the company or the Google Play-related operations of the company.

Number of Directors

*

Director #1

Full Name *

Street *

City *

Postcode *

Country *

Director identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Director #2

Full Name *

Street *

City *

Postcode *

Country *

Director identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Director #3

Full Name *

Street *

City *

Postcode *

Country *

Director identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Director #4

Full Name *

Street *

City *

Postcode *

Country *

Director identity document

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Does the company have more than 4 Directors? *

Beneficial Owner Information

Please provide the name, address and supporting documentation of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Please provide the name, address and supporting documentation for all individuals or businesses who own directly or indirectly 25% or more of share or voting rights

Please make sure your payments profile name and address match exactly your name and address entered below. To edit your payments profile address:

Sign in to your payments profile (Google Shopping Merchants: Sign in to your Google Merchant Center)
Click Settings (Google Shopping Merchants: Click on the tool icon > Payments > Business Information)
Go to the Payments profile section, not the Public merchant profile section
Next to "Business name and address," click Edit and update your name and address
Click "Save"

Full Name *

Street *

City *

Postcode *

Country *

Beneficial Owner identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Proof of Bank Account

As part of the verification process, we are required to collect and verify that the bank account on your payments profile is associated with you as the sole trader. Please provide an image of a Proof of Bank Account that contains your name/sole trader name and the last four digits of your bank account number.

Submit your bank account statement

*

Please ensure:

The document must be in the name of the individual being verified and listed in the payments profile;
The last four digits of the bank account number need to match the last four digits indicated on the bank account on your payments profile.
The document is dated within the last 90 days and the date of issue is visible in the document.
The image is not a screenshot.

*Note* you may blur or obscure transactional information/data if you feel uncomfortable leaving it listed. This information is being used solely for the purpose of identity verification in line with the requirements of European and UK law.

Proof of Address

Please provide your proof of address document *

Accepted documents: utility bills, bank/credit card statements, documents issued by public authorities. Please ensure the document is dated within 90 days.

Number of Beneficial Owners *

Beneficial Owner #1

Beneficial Owner type *

Full Name *

Business Name *

Street *

City *

Postcode *

Country *

Beneficial Owner identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial Ownership structure *

Please upload a document listing name, address and ownership share (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial Owner #2

Beneficial Owner type *

Full Name *

Business Name *

Street *

City *

Postcode *

Country *

Beneficial Owner identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial Ownership structure *

Please upload a document listing name, address and ownership share (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial Owner #3

Beneficial Owner type *

Full Name *

Business Name *

Street *

City *

Postcode *

Country *

Beneficial Owner identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial Ownership structure *

Please upload a document listing name, address and ownership share (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial Ownership structure *

Please upload a document listing name, address and ownership share (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Beneficial Owner #4

Beneficial Owner type *

Full Name *

Business Name *

Street *

City *

Postcode *

Country *

Beneficial Owner identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Company registration number *

Beneficial Ownership structure *

Please upload a document listing name, address and ownership share (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Does the company have more than 4 Beneficial Owners? *

Beneficial Ownership structure *

Please upload a document listing name, address and ownership share (%) of all individuals or businesses who own, either directly or indirectly, 25% or more of shares or voting rights, or who otherwise exercise executive management control or influence over the management of the company.

Person of Significant Control Information

The UK law requires to provide the information about the Person of Significant Control who is defined as an individual who meets one or more of the following conditions

Holds more than 25% of shares in the company
Holds more than 25% of voting rights in the company
Holds the right to appoint or remove the majority of the board of directors

Do any of the Beneficial Owners listed above hold the position of the Person of Significant Control? *

The number of BOs who are at the same time the Persons of Significant Control *

Please state the individual or business name of a BO who is at the same time a Person of Significant Control #1

Please state the individual or business name of a BO who is at the same time a Person of Significant Control #2

Please state the individual or business name of a BO who is at the same time a Person of Significant Control #3

Please state the individual or business name of a BO who is at the same time a Person of Significant Control #4

Are there any Persons of Significant Control that are not Beneficial Owners? *

The number of Persons of Significant Control who are not Beneficial Owners

other PSC #1

Person of Significant Control type *

Full Name *

Business Name *

Person of Significant Control identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

other PSC #2

Person of Significant Control type *

Full Name *

Business Name *

Person of Significant Control identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

other PSC #3

Person of Significant Control type *

Full Name *

Business Name *

Person of Significant Control identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

other PSC #4

Person of Significant Control type *

Full Name *

Business Name *

Person of Significant Control identity document *

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee Information

Number of Trustees *

Trustee #1

Name *

Street *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for Trustees would expedite the approval process.

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee #2

Name *

Street *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for Trustees would expedite the approvals process.

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee #3

Name *

Street *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for Trustees would expedite the approvals process.

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Trustee #4

Name *

Street *

Town *

County *

Postcode *

Country *

Trustee documents

Submitting the ID documents for Trustees would expedite the approval process.

Accepted documents: Passport, National ID, Driver’s License, Residence Permit. Make sure that your government-issued ID isn't expired and contains the below information:

First & last name
Date of birth
Expiration date
Issuing authority
Signature

and follows the below guidelines:

Image is not black & white and is in true colours
Image shows the document's 4 corners
Image is provided in file format is .jpg, .jpeg, .png or .pdf
Image is legible/not blurry
Front and back side is provided (if applicable)

Does the company have more than 4 Trustees? *

Officer Information

Number of Officers *

Officer #1

Name *

Street *

Town *

County *

Postcode *

Country *

Officer documents *

Submitting the ID documents for Officers would expedite the approval process

Officer #2

Name *

Street *

Town *

County *

Postcode *

Country *

Officer documents

Submitting the ID documents for Officers would expedite the approval process

Officer #3

Name *

Street *

Town *

County *

Postcode *

Country *

Officer documents *

Submitting the ID documents for Officers would expedite the approval process

Officer #4

Name *

Street *

Town *

County *

Postcode *

Country *

Officer documents

Submitting the ID documents for Officers would expedite the approval process

Partnership deed *

*

The information you submit will be used to verify your identity. Google may also use this information to protect against fraud and abuse and to improve our verification services for Google products. This verification process is important to help enforce the integrity of Google’s services to you and others. Your verified information will be stored securely in your Google account, and will be used in accordance with the Google Privacy Policy.

Your Contact Information

Authorized Representative Information

Your Business Information

Registered address

Proof of Bank Account

Director Information

Director #1

Director #2

Director #3

Director #4

Beneficial Owner Information

Proof of Bank Account

Proof of Address

Beneficial Owner #1

Beneficial Owner #2

Beneficial Owner #3

Beneficial Owner #4

Person of Significant Control Information

other PSC #1

other PSC #2

other PSC #3

other PSC #4

Trustee Information

Trustee #1

Trustee #2

Trustee #3

Trustee #4

Officer Information

Officer #1

Officer #2

Officer #3

Officer #4

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