GST (Goods and Services Tax) on purchases
If you are located in India, on July 1, 2017, you began being charged a Goods and Services tax (GST) on all the purchases you make.
GST is the tax law that replaced the previous indirect taxes, such as service tax, Value Added Tax, excise tax, certain state and central taxes in India. This is a dual taxation model where both the Indian states and Indian central government apply taxes on services and goods.
GST consists of 3 types of taxes: central tax, state tax and integrated tax. Taxes on your purchase are determined by Google's service provider location and the purchase location.
If you have a business account, please provide your GSTIN in your payments profile to pay the correct taxes. The GSTIN must be from the state in the “Bill-to” address.
For business accounts being handled by an agency, the GSTIN and “Bill-to” address must be where the services are being received.
If your “Bill-to” address is not set in your account, your business legal address will be the default “Bill-to” location.
Integrated GST rate: 18%
Central GST rate: 9%
State GST rate: 9%
Haryana customers are charged CGST (9%) + SGST (9%).
Special Economic Zone (SEZ) customers are charged a GST of 0%.
In all other states, customers are charged IGST (18%).
Where to submit your GSTIN
- Sign in to the payments center.
- Go to the Settings page.
- Scroll down to the payments profile section, and click “edit” on India tax info,
- Update your India tax info details, and enter the GSTIN.
- Click “Save.”
If you're an AdWords customer who is billed with monthly invoices, there is a form to submit your GSTIN.
If you have product-specific questions, visit the help center for the individual product.
AdWords, DoubleClick, DBM/DCM, YouTube Ads, Analytics
Google Cloud Platform (GCP)
1. What if I don’t provide my GSTIN to Google?
If you don’t provide your GSTIN:
- We will charge GST based on your "Bill-to" address.
- If the "Bill-to" address is in Haryana, Central Tax (9%) and State Tax (9%) will apply.
- If the "Bill to" address is in a state other than Haryana, Integrated Tax (18%) will apply.
- Your GSTIN will not appear on your Google invoices.
- You may not be able to claim credit for taxes you’ve paid to Google. Consult your tax advisor to better understand your specific situation.
2. Can I have a business account if I don’t have a GSTIN?
No. GSTINs are mandatory for business accounts.
3. What type of account should I choose if I have a Unique Identification ID (UIN) and not a GSTIN?
You should choose a business account. UINs are used for UN entities, Government/Government agencies or Embassy accounts
4. How do I set up my account as a business if I am in a Special Economic Zone (SEZ)?
Choose the “Business” account type, then set “SEZ” as the tax status. You’ll see the option to submit your GSTIN and upload your SEZ certificate.
5. Can I have an individual account if I have a GSTIN, but I don’t have a business?
Yes, you can use your GSTIN for an individual account. Note that you are charged integrated tax when you do not provide the GSTIN for an individual account type.
6. What is Google India Private Limited’s GSTIN?
The GSTIN of Google India Private Limited is 06AACCG0527D1Z8.
7. Where is Google Indian Private Limited invoicing me from?
Tower B, Unitech Signature Tower II, Sector 15, Part-I Village Silokhera, Gurugram, Haryana - 122002.
8. How do I know that Google is charging the correct GST rate?
GST rates are determined by the Indian government. Read the Terms of Service for further information.
9. What if I have more than one GSTIN?
You can add multiple GSTINs to a payments profile by updating your info in the Settings page, under “India tax info.”
10. Can I add a new GSTIN and apply it to previous invoices?
No. Additional GSTINs can only be applied to future billing cycles. You can’t add a new GSTIN and apply it to previous purchases.
Please refer to your products’ Terms of Service.
11. Will my GSTIN show on my invoice?
Yes. The GSTIN must match the state in the “Bill-to” address in order for it to be shown on your invoices. If the GSTIN doesn’t match the state of the “Bill-to” address, the GSTIN won’t be displayed on your invoices.
If you have multiple GSTINs, only the GSTIN that matches the state in the “Bill-to” address from your payments accounts will show on your invoice.
Your invoice will show the GSTIN for both Google and your account.
12. When did GST come into effect?
GST applies to all purchases made on or after July 1, 2017.