Module 1: Understanding the value of online advertising
Grow your business with AdWords
Online advertising lets you target your ads to the type of customers you want, and filter out those you don't. When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they're searching for your products or services.
Reach your marketing goals
Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable "Call" button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:
- Take action on your website
- Visit your store
- Call your business
- Install your app
Target your ads with keywords
When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.
Get specific about your target audience
When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.
Only pay for results
You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.
Measure your ad’s performance
Quickly track your ad's effectiveness and easily make changes to improve results.
Advertise across platforms
Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.
See how Rachael’s Kitchen found success with AdWords.
Sign up for an AdWords account today and follow along with this guide.