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Mobile Advertising exam study guide

Mobile Advertising exam study guide

If you're an agency or online advertising professional specializing in mobile advertising campaign management, consider taking the Mobile Advertising exam to demonstrate your expertise.

Exam topics

The Mobile Advertising exam covers basic and advanced concepts, including mobile fundamentals, bidding and targeting strategies, mobile ads, and measurement solutions. We recommend that you have on-the-job experience running mobile ad campaigns to increase your chances of passing.

This study guide covers what you need to know before taking the Mobile Advertising exam. Here are some of the topics you'll need to know about:

  • Mobile consumers and how your app or mobile site can help them make decisions
  • Mobile-specific bidding and targeting strategies
  • Mobile ad formats
  • How to measure ad performance and conversions

Exam format and passing score

  • Questions: The exam is made up of 70 questions (a combination of multiple choice and true/false)
  • Time limit: You'll have 90 minutes to complete the exam
  • Passing score: You need to get a score of 80% or higher to pass. If you don't pass the exam, you can take it again after 7 days

Passing the exam

You can earn your AdWords certification by passing the Mobile Advertising exam and the AdWords Fundamentals exam. You'll also be able to highlight your expertise with a personalized, printable certificate and a listing on your Google Partners public profile that shows you've passed the exam.

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