Exact match: Definition
A keyword setting that allows your ad to show only when someone searches for your keyword or close variants of your keyword. Close variants may include:
- Singular or plural forms
- Stemmings (for example, floor and flooring)
- Reordered words with the same meaning (for example, [shoes mens] and [mens shoes])
- Addition or removal of function words. Function words are prepositions (like in or to), conjunctions (like for or but), articles (like a or the), and other words that don’t impact the intent of a search. For example, [shoes for men] is a close variant of [men shoes] with the function word “for” removed.
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