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any guesses why our non-profit is being rejected for google grant ads? 0 Recommended Answers 1 Reply 0 Upvotes
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we applied for google ad grant for our website, www.Vorail.com and got rejected. the form letter had good ideas, we implemented them. re-applied, and got the same form latter with the rejection. did we miss something? would very much appreciate your feedback! :)
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What reason(s) were given for the rejection? I just looked at your website. Well, that's... different. What am I even looking at?
 
There are few pages. No proper navigation.
 
It seems to be promoting an app, rather than being a useful website in itself.
 
The Questions link doesn't go anywhere.
 
The About page doesn't tell you what it's about.
 
The audio clips are a bit random.
 
There is something like a mission statement in the footer, but it's so fuzzy I'm even more puzzled after reading it. I read elsewhere that your app is for people with a visual impairment... if that's true, why don't you mention that prominently on the website?
 
And if your audience does have visual impairments, why haven't you paid more attention to the accessibility of the code on the website?

What is this? ?? ??? !! Even if I knew what it was about, I have no idea how you could possibly use Google Ads to promote it successfully.
 
I checked out your app reviews... not good. People are saying you're charging a subscription to use it. That is not mentioned on the website, which could lead to ads getting disapproved. Also, that would be against Ad Grants policy, which doesn't allow making money to be the main reason for the website.
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