Getting into Google News
Google News aims to organise all the world's news and make it accessible to its users, while providing the best possible experience for those seeking useful and timely news information.
Our ability to meet these goals depends critically on the quality of the sites included in Google News. We therefore have certain guidelines in place to help us maintain fairness and consistency when determining which sites we include.
The following are a handful of important guidelines to review before submitting your site. We encourage you to pay close attention to the News quality guidelines section below, which outlines some of the practices that may lead to a site being removed entirely from the Google News index or otherwise affected by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google News.
Note: Bear in mind that we can only include sites that follow our webmaster guidelines.
News content. Sites included in Google News should offer timely reporting on matters that are important or interesting to our audience. We generally do not include how-to articles, advice columns, job postings or strictly informational content such as weather forecasts and stock data.
Journalistic standards. Original reporting and honest attribution are long-standing journalistic values. If your site publishes aggregated content, you will need to separate it from your original work or restrict our access to those aggregated articles via your robots.txt file.
Authority. Write what you know! The best news sites exhibit clear authority and expertise.
Accountability. Users tell us that they value news sites with author biographies and clearly accessible contact information, such as email and physical addresses, as well as phone numbers.
Readability. Clearly written articles with correct spelling and grammar make for a much better user experience. Limiting your use of distracting ads and auto-load videos also allows users to focus more easily on your article content.
Finally, you may want to review the many different types of content we include in Google News.
Google News uses a computer algorithm to automatically crawl news sites. To help our system determine which web pages are actually articles, your site should follow our Technical Guidelines.
Here are some common technical issues you should consider:
Article URLs. Please make sure your article URLs are unique and permanent.
Article formatting. Our crawler is only able to include HTML articles. This means that we cannot crawl PDFs or other non-HTML formats.
Robots.txt or meta tags. In order for your content to be included in Google News, our user-agent must be able to crawl and index your site.
Multimedia content. We are currently unable to include audio files or multimedia content. However, we can sometimes crawl supplementary text on pages with this type of content and do include some videos from YouTube.
While not required, we highly recommend submitting a Google News sitemap through a Search Console account. Please note that you may receive errors if you submit your sitemap before your site has been reviewed and approved by our team.
Our webmaster quality guidelines cover the most common forms of deceptive or manipulative behaviour; however, Google News may respond negatively to other misleading practices not listed in these guidelines. Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and are consequently likely to enjoy better ranking than those who spend their time looking for loopholes they can exploit.
Please note that failure to follow these guidelines may result in the removal of your article(s), or your entire publication, from Google News.
In addition, if you believe that another publisher is violating Google's quality guidelines, please let us know by filing a spam report. Google News prefers to develop scalable and automated solutions to problems, so we attempt to minimise hand-to-hand spam fighting. While we may not take manual action in response to every report, spam reports are prioritised based on user impact, and in some cases may lead to complete removal of a spammy site from Google's News results.
We highly encourage you to engage in the following best practices:
Stick to the news – we mean it! Google News is not a marketing service. We don't want to send users to sites created primarily for promoting a product or organisation, or to sites that engage in commerce journalism. If your site mixes news content with other types of content, especially paid advertorials or promotional content, we strongly recommend separating non-news types of content. Otherwise, if we find non-news content mixed with news content, we may exclude your entire publication from Google News.
User friendly. Follow basic principles of good journalism to make your website unique, valuable and engaging. For instance, sites should load quickly and use URL redirects rarely, as well as avoiding behaviour intended to trick users.
Share your site with us
If you've read all of the above and your site follows our Webmaster guidelines, as well as Google News' general, technical and quality guidelines, then you're ready to apply for inclusion within the Google News Publisher Centre!
We often cannot provide specific feedback for your site or provide personalised answers regarding our guidelines. However, you can seek guidance from other publishers in our Publisher Help Forum.