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Measure the impact of Google News

Publishers can track their content’s performance based on how it shows up in Google News.

Section-based content

Important: Do not add your feed analytic numbers that come from both Publisher Center and referrers because they both measure the same behavior.

If your content is provided through RSS feeds in Publisher Center, you can track it through news.google.com or news.url.google.com referrers. To track content that’s rendered natively within Google Android and iOS apps, you can set up tracking in Publisher Center.

Learn more about analytics in Publisher Center

Web-crawled content

To differentiate the traffic from Google News and the rest of your traffic, find the HTTP referrer. This is applicable if your content is:

  • Crawled from your site or from the content labels you added in Publisher Center.
  • Shown directly from your site on Google News, or linked out directly to your site.

Readers with the referrers "news.google.com" or "news.url.google.com" come from the Google News App and web browser.

You can use your own on-page analytics for further analysis of your standard HTML and Accelerated Mobile Pages (AMP) articles.

Find performance reports in Search Console

To learn more about how your site performs on Google News platforms, check the performance reports in Search Console.

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