Use custom dimensions in Analytics

You can set up custom dimensions in Google Analytics to create richer and more informative reports on your Google News feed’s traffic.

Create custom dimensions for Google News

Important: After you create a custom dimension, you cannot delete it. You can make it inactive and change its name, but you can't remove it entirely.

DO IT NOW IN ANALYTICS

  1. To create a custom dimension for News in Google Analytics, in the “Scope” field select Hit.

  2. To keep your data from having incorrect headings and titles, add the custom dimensions in the chart below.

Custom dimensions tracked by Google News

Make sure to add the dimensions in this exact order:

Index Title/name Description Matching field in Publisher Center
1 Publication ID Unique ID given to each publication. N/A
2 Issue ID Unique ID given to each magazine issue. News publications also have this ID, but it’s a one-to-one mapping to the publication ID. N/A
3 Section ID Unique ID given to each section inside a publication. N/A
4 Article ID Unique ID given to each article in a section. N/A
5 Publication name The name of the publication on which an event occurred. Publication name
6 Issue name

The name of the issue on which an event occurred.

For news: This is the same as your publication name.

For magazines: This is the name of your Issue.

For magazines only
7 Section name The name of the section on which an event occurred. Section name
8 Article title The title of the article on which an event occurred. Title under Manage Articles
9 Page Number

Articles: The page (as measured by one screenful of content while a user scrolls) on which an event occurred while reading an article.

Sections: The page of the section on which an event occurred.

Important: Page numbers start at zero.
N/A
10 User subscription type

The reader's subscription type. Possible values include:

2 - not subscribed

3 - free

4 - paid

N/A
11 Offline Whether the reader was offline when the event occurred. N/A
12 Placeholder Create a placeholder custom dimension and mark it as inactive (uncheck the Active checkbox when creating). It won't track any data. N/A
13 Placeholder Create a placeholder custom dimension, and mark it as inactive (uncheck the Active checkbox when creating). It won't track any data. N/A
14 Placeholder Create a placeholder custom dimension, and mark it as inactive (uncheck the Active checkbox when creating). It won't track any data. N/A
15 Placeholder

When articles are read, this dimension tracks which screen the user was on when they clicked on the article. Possible values include:

  • Read now (corresponds to the "For you" feed)

  • [Section] Publication name - Publication name

  • [Topic] Topic name

  • Explore

  • Search

  • etc.

N/A
16 Placeholder Create a placeholder custom dimension and mark it as inactive (i.e. uncheck the Active checkbox when creating). It won't track any data. N/A
17 Translated language The language to which your publication or article was translated when it was read. The default value is “None” if the content was not translated and read in its original language. N/A
18 Placeholder Create a placeholder custom dimension and mark it as inactive (i.e. uncheck the Active checkbox when creating). It won't track any data. N/A
19 AMP version Whether the reader saw the Accelerated Mobile Pages (AMP) version of an article (if available). It'll be true if the user was shown the AMP document and false otherwise. Users may not see the AMP version if they have an older application or OS version or are offline. N/A

Learn more about how to create a custom dimension in Analytics. ​

The next time a reader syncs your publication, Analytics will start to track their viewing activity. This lets you:

  • See an aggregated view of your readership.
  • Use your custom dimensions when you create a custom report as segments or secondary dimensions via the Google Analytics standard reports.

Add custom dimensions to your default reports

To display the value of a custom dimension on the default reporting views:

  1. Sign in to Analytics.

  2. To navigate to a default report view, click Behavior Screens.

  3. Underneath the graph, click the Secondary dimension drop-down.

  4. In the drop-down, expand Custom dimensions.

  5. Select the desired custom dimension.

Important: If you'd like to view your data using additional dimensions or metrics, click the “Advanced” link.

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