Curation on Google News

Mission & overall approach

The Google News Curation Team helps users follow a story or find a source anywhere on Google News. We collaborate directly with other teams that build and maintain Google News, enabling the development of features that support our product’s mission to be trusted, credible and enjoyable.

The team focuses on two main areas of work:

Topic curation for major events such as award shows or sports championships, as well as general interests
Source curation within the Newsstand tab, generally organised by seasonal events and promotions.

How it works: Topics

Based on empirical signals such as aggregate publisher activity and demonstrable user interest, we steadily identify topics and subjects that are generating attention. We define these topics broadly: they can be a major international event, the latest development in a personal interest or anything in between. 

For these topics, the curation team provides additional structure, such as sub-topics (e.g. in the case of an award show, sub-topics might include films that are finalists for receiving an award), related items and more. Importantly, the team only defines a structure – all topics and sub-topics are then algorithmically populated with content. 

These topics are the sole instance of human curation within Google News. Curated topics can be found by searching Google News for related terms; they may also appear as suggestions in For You or Newsstand.


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