Welcome to Google News
Google News helps users stay up to date on the news that matters to them and the world, enabling them to dive deeper into current events as well as discover diverse content from a range of different publishers. Users can subscribe to specific news providers and topics, read content online or offline, and bookmark and share articles. Google News makes it easy for readers to find relevant and interesting content by personalising what they see in the For you tab. The app uses machine learning to get better at recommending personalised content over time, adapting to users’ habits and routines. Find out more about how personalisation works.
Through a diverse set of features, Google News enables users to learn about and engage with publishers. The Google News experience always includes prominent branding where stories are surfaced and provides monetisation opportunities for publishers, including advertising and streamlined subscription sales through Subscribe with Google. Publishers can choose between direct control and traffic using Accelerated Mobile Pages (AMP) or customised styling of feed-backed content to provide the best reading experience.
Getting into Google News
Google News works by pulling feeds from publishers and crawling the web. Publishers already included in Newsstand or Google News continue to be eligible to surface in Google News. There are two primary ways to submit your content for inclusion in Google News. Publishers can sign up for the business terms and license their content to Google News through the Google News Producer tool. Publishers may also submit their website for inclusion through the Google News Publisher Centre.
Signing up through Producer is not required to be included in Google News, but it does provide publishers with some benefits.
- Editorial control: Design, brand and customise the user experience for your content in Google News.
- Monetisation opportunity: Serve ads inside your content area inside the app. Google News supports ad serving via Google Ad Manager, including the premium solution. Publishers can enable paywalls in Newsstand using Subscribe with Google.
- Placement eligibility: Editions with business terms are eligible to appear in the Newsstand section of the app (in applicable countries). We do not guarantee placement. Editions are independently selected for Newsstand by our Merchandising team based on the timing of a promotion, the quality of the edition’s user experience and relevance to promotional theme.
Publishers can create Google News 'editions' in the Google News Producer tool, a self-service production environment.
Using Publisher Centre
Publishers that have already applied for and been accepted to Google News continue to be eligible to surface in the new Google News. The Publisher Centre tool will remain live, and publishers with existing accounts should continue to update their sites using the tool.
Publishers that don't wish to use Producer with Google News, but would like to submit their website to be crawled by Google News, may do so through the Google News Publisher Centre tool. This allows improved discovery and classification of your news site so that we can crawl it more efficiently. Site submission through the Google News Publisher Centre does not guarantee appearance or ranking in the app, nor is site submission required in order to be eligible to surface.