Merchandising & Partnerships FAQs

Where's my content?

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Why doesn't my title show up when I search for it?

You can troubleshoot why your title isn’t live by following the steps outlined in this article If you’re unable to solve it, please contact your Google support team to find out why your title is not appearing when you search for it.

Why doesn’t my title appear in the New Releases section?

The New Movie/TV Releases section on the homepage shows recent highlights. This automated collection is algorithmically generated and dynamically updated based on several factors, including popularity and recency, so your title might not necessarily appear there. 

If it does appear when you search for it but it's not showing up in a prominent place and as high up as you'd expect, it may be a caching issue or a store refresh lag. It always takes a few hours for a title, no matter how popular, to climb up to the top. Please note that this collection is completely automated, i.e. the algorithm decides the position of the titles mainly based on popularity but also recency and personal profiles.

If a top title is still not appearing after a few hours, please contact the Google support team.

Not all new releases, even those that have come out in the past year, will show in the New Release collection but a movie needs be less than a year old to have a chance of being included here.

Why doesn’t my title show up in the correct genre/category?

If your title is showing in the wrong genre or category, please contact your post house so they change the genre/category for your title via a metadata update.

Can you feature my title on the home page?

All our collections are algorithmically generated, dynamically updated and personalised to each user based on several factors, and we rarely merchandise manually so we cannot feature particular titles on the home page. 

Can you show my title on the Apps/Games/Books/Music Store pages?

To keep our store relevant to users, we do not regularly feature titles on other pages. Exceptions are planned in advance - we’ll contact you if there is an opportunity.

How can I fix titles with the wrong thumbnail artwork?

Please contact your post house to change the artwork.

How can I see content on Google Play in other territories?

Using this formula should work without a VPN from anywhere in the world:

• gl = country store
• hl = language

Example: To see content on the Russian store, in the URL would look like this:

 

https://play.google.com/store/movies?gl=RU&hl=ru 

Both work independently from each other as well, for example French language on the Switzerland store. Purchases won't be possible from outside of the country you're in, but you should be able to see what's being merchandised or live in any given territory.  

 

 How do I market with Google Play?

How do I get a strike-through price for a title?

When the price at which content is offered is lowered, the storefront will show that lower price along with the struck-through previous (higher) price that was in place in the 30 day period prior to the price being lowered.

Prices can be lowered by content owners in two ways:

1. the content owner submits a new avail offering the content at a lower price; or
2. the content owner runs a temporary promotion offering the content at a lower price.

Restrictions

1. Strike-through pricing explicitly driven by overlapping avail windows is not currently supported.
2. Strike-through pricing based on price history is not supported in Japan.

Google adjusts retail prices at its discretion, which may also cause a strike-through price to appear on storefront offers.

How can I market my title?

Although in-store merchandising will market your title successfully, you can boost title awareness and sales with the strategies outlined in Promote your title on social media.

How do I create an effective details page?

Submitting complete and comprehensive metadata when you avail your titles gives our system more information to feature and promote them when they’re live. We have a list of what’s required (see below two links) but in general it's: the more metadata, the better.

Also, make sure your artwork is meeting our Movie artwork and TV artwork specifications.

Suggesting changes to Google ‘Knowledge Panel’ results in Google search

Knowledge panels are automatically generated from the Google Knowledge Graph with information that comes from various sources. Entities (people, places or things that are subjects of knowledge panels) can also contribute, after they have been verified. 

If you are an authorized representative for an entity, you can suggest changes to the knowledge panel by following these steps.

For further questions, please contact us.

Can I send Google our newsletter of upcoming titles?

As all collections are now created automatically, there is no need to send us any promo material/slate reviews. We do not promote content manually and therefore don't have to be made aware of upcoming titles.

Where can I get Google TV logos/badges to use in marketing?

Use the Google TV badge in your email, digital ads, apps, on your websites, and whenever else you promote your titles. Download them here.

The Google Play Badge Page is now no longer as relevant as Google Play is limited to desktop. Google TV is the newest experience on Android mobile devices & smart TVs.  

How do I make a bundle available on your TVOD platform?

Bundles are no longer supported for Movies or TV.
Movie Bundles were previously only supported for a very small number of partners in certain markets. Please reach out to our support team if you have any questions.

How do I get approval on my media campaigns?

Please contact the Partner Marketing Hub if you need permission to use our brands in your marketing collateral. On the contact form, make sure to select I'm submitting assets for brand review and approval so your request is directed to the right team.

If you'd like to include YouTube in your campaign, please submit a YouTube Brand Request as well. On their contact form, select the appropriate YouTube product and YouTube brand name so your request is directed to the right team.

 How can I update my contract?

How do I add a new tier (EST, PVOD) to my existing agreement?

Please reach out to your Partnerships contact to request the additional tier and they will be in touch.

I would like to discuss new commercial terms for my existing Google Play/YouTube agreement. How do I start that conversation?

Please reach out to your Partnerships contact to inquire on next steps.