Comparison Shopping Services
In countries where the CSS program is available, merchants participate in Shopping ads through one or more Comparison Shopping Services (CSSs) of their choice. Some CSSs manage product data and campaigns on behalf of the merchant, while others provide tools allowing merchants to manage their setup themselves.
Available countries
Comparison Shopping Services (CSSs) can place Shopping ads and free product listings on Google on behalf of merchants in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.
- If you're a merchant, learn more by clicking the links below
- If you're a CSS visit the Comparison Shopping Services Help Center