Promotions

This illustration shows a person viewing a retail promotion in Google Shopping.

Promotions allow you to distribute online offers on Shopping ads as well as free product listings appearing on the Shopping tab in the US (may also appear outside of the US as well).

Watch this video to learn more Watch a short video about promotions.

About promotions

Promotion basics
Participation criteria and policies

Policies and requirements

Akciju politikas
Editorial requirements

Get started

About promotions implementation
Implementation guide
Create and manage promotions with third-party partners
Manage automated promotions

Feed specifications

Promotions feed specification
Add structured data attributes
Promotion ID [promotion_id]

Manage your promotions

Confirm your promotion status
Edit a promotion or change promotion status
Promotion approval process
Promotions best practices
Local promotions
About dynamic promotions

Promotions FAQs

Promotion status
Promotions feed formatting and attributes
Policies and requirements
Live display and performance tracking

Troubleshooting

Fix issues with disapproved promotions
Troubleshoot offer already reviewed error
Contact the Promotions team
Request a review for your issues