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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Add your products

After you've created an account, you'll need to organise info about your products to use in a feed or with the Content API. Use the information here to decide on a format for your feed, organise your product information so Google can understand it, and optimise your experience with tools in Google Merchant Center.

Guide me

Shopping beginner's guide
Use this step-by-step guide to get started

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