Link accounts
Your Merchant Center account can link to different Google and third-party platforms to help you extend your reach. Use this info to set up links between your accounts.
- Link a Google Ads account to Merchant Center
- Linking Merchant Center and Display & Video 360
- Link Business Profiles and Merchant Center
- Manage account links with partners
- Link your Merchant Center account to a third-party platform
- [GA4] Link your Merchant Center account and Google Analytics property
- Use Google tag as a conversion source
- Set up purchase events for Google tag