Create custom reports and dashboards in Merchant Center

On this page

• Get started
• Benefits
• Activating the Custom reports add-on
• Custom reports
• Custom dashboards
• Related links

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Get started

Activate the custom report add-on to create personalized reports, review your performance data, and share this information with others. Data can include metrics such as clicks, impressions, or click through rate.

With the ability to create these tables and charts directly within Merchant Center, you don’t have to download your data in order to thoroughly explore it. You can also save your tables and charts and add them to custom dashboards.

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Benefits

• Create multiple personalized reports of your performance data that best answers your questions.
• Combine personalized reports into dashboards to simplify glancing through data.
• Create ad-hoc reports to deep-dive on specific topics.
• Download personalized views of the data in multiple formats.

Example

You sell many different brands and products, but you want to review a day-by-day breakdown of which brand or product is clicked the most on each day. You can create a custom report, add brand or product title, add the date dimension to breakdown and decide if you want to visualize it as a table or segmented time series chart.

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Activating the Custom reports add-on

In your Merchant Center account, on the right of the top bar, click the Settings & tools icon .

Select Add-ons.

In the “Discover” tab, select Add for the "Custom reports" card.

• If you’d like to deactivate Custom reports, navigate to Your add-ons tab and click Remove on the "Custom reports" card.

After you activate the add-on, a new navigation item for Custom reports is added under the “Analytics” section in the left navigation menu.

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Custom reports

Create a new report

Note: You can let Google assist you and try out generated reports. Learn more about Generated reports.

In your Merchant Center account, from the navigation panel, click Custom Reports under the “Analytics” section.

In the "Reports" tab, click Create report.

In the top bar, click the pencil icon to name your report.

Click the dropdown arrows to set the report format and the time range.

From the sidebar, drag and drop metrics into the table to populate your report.

Click Save.

View or edit an existing custom report

In your Merchant Center account, from the navigation panel, click Custom Reports under the “Analytics” section.

In the "Reports" tab, click the name of the report you'd like to view or edit.

Make any required changes.

Click Save.

Note: Click the filter icon to more easily sort or search for specific reports.

Delete a report

In your Merchant Center account, from the navigation panel, click Custom Reports under the “Analytics” section.

In the "Reports" tab, click the checkbox next to the name of the reports you'd like to delete.

Click the trash icon and select Delete.

Note: Click the filter icon to more easily sort or search for specific reports.

Keep in mind: If you delete a report, it'll still show in your dashboard, but an error message will surface. Deleted reports that appear in customized dashboards will no longer show data. Users with the reporting manager access level have permissions to view and edit all reports and dashboards within the account.

Admin users may grant reporting manager access level to other standard users and admins or themselves. Learn more about editing user roles in Merchant Center.

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Custom dashboards

Custom dashboards allow you to combine multiple reports to gather your Merchant Center reporting data and display your most important information in one place. With this tool, you can create, save, and edit your own dashboards to get a powerful, customized view of your data.

Create a new dashboard

In your Merchant Center account, from the navigation panel, click Custom Reports under the "Analytics" section.

Select the Dashboards tab.

In the top bar, click the pencil icon to name your dashboard and, if you like, add a description.

To add a report or scorecard, hover over a cell and click the plus button or the plus icon in the grid box.

• To add a report, click Report, choose either Existing report or New report, and then click Add. You may only use custom reports that you’ve created.
• To add a scorecard, click Scorecard.

Repeat for any other reports you’d like to add to this dashboard.

Click Save.

When your dashboard is complete, it’ll display on the “Dashboards” tab. You can resize or move the cards as you like.

View or edit an existing dashboard

In your Merchant Center account, from the navigation panel, click Custom Reports under the “Analytics” section.

Select the Dashboards tab.

Note: You’ll be able to view the dashboard’s last updated date and have access to its featured cards. Click the filter icon to more easily sort or nsearch for specific reports.

Click the name of the dashboard you’d like to view or edit.

Click Edit.

• To add a report, click the plus button or the plus icon in the box.
• To remove a report, click the three-dot menu , and click Delete.
• To rename your dashboard, click the pencil icon at the top of the page.
• To resize and reposition your reports, drag the corners of the card, or drag and drop the card to a new position.

Click Save.

Delete a dashboard

Keep in mind that when you delete a dashboard, only the dashboard is removed. The reports in the dashboard aren't affected.

In your Merchant Center account, from the navigation panel, click Custom Reports under the “Analytics” section.

Select the Dashboards tab.

Click the box next to the name of the dashboard you’d like to delete.

Click the trash icon .

Note: Click the filter icon to more easily sort or search for specific reports.

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Related links

• I need help with people and access levels
• I want to activate add-ons in Merchant Center