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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Link your Merchant Center account to a third-party platform

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If you're looking for information about linking your Merchant Center account to a third-party platform in Merchant Center Next, click here.

You may work with a third-party platform to show, promote or sell your products across Google. Linking your account will associate your Merchant Center account with an account that you manage on a third-party platform. This allows us to provide better services to you and your linked platform.

Instructions

Link your accounts

  1. In your Merchant Center account, click the tools and settings icon Tools and settings menu icon [Gear].
  2. Click Linked accounts under 'Settings'.
  3. Click the 'Partners and platforms' tab.
  4. Click the Link button to choose a platform that you want to link to your Merchant Center account.
  5. Click Link accounts, then follow the instructions.
  6. Check the 'Status' column to see if your accounts have been successfully linked.

Remove a link

  1. In your Merchant Center account, click the tools and settings icon Tools and settings menu icon [Gear].
  2. Click Linked accounts under 'Settings'.
  3. Click the 'Partners and platforms' tab.
  4. In the 'Action' column, click Manage.
  5. Click Unlink.
Note: For instructions on how to integrate with your operator account to generate return labels, click here.

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