Excluded countries for Shopping ads [shopping_ads_excluded_country]

Use the excluded countries for Shopping ads [shopping_ads_excluded_country] attribute to control the different countries where your Shopping ads products are advertised. You can use this attribute when you need to override the feed country settings for some products in the feed.

Depending on your target country, and the language in which your product data is submitted, some of your products may be readily available to show in multiple countries. If you want your product to be advertised in only certain countries but not in others, use the excluded countries for Shopping ads [shopping_ads_excluded_country] attribute. You can use this attribute to override the country targeting settings that you set up in your primary feed.

When to use


  • Optional for each product
Available for Shopping, Display and Local ads

Use this attribute to stop a product from showing in certain countries, while still allowing it to show in other countries. For example, let's say that you select Germany, Austria and Switzerland as target countries. If you decide later that you don't want to advertise a particular product in Austria and Switzerland, you can use this attribute to stop the product from showing in those countries, while still allowing it to show in Germany.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type String (Unicode characters)
Limits 2 characters. Must be an ISO 3166-1 Alpha 2 country code
Repeated field Up to 100 times
File format Example value
Text (TSV) CH, AT
XML (Feeds) <g:shopping_ads_excluded_country>CH</g:shopping_ads_excluded_country>
<g:shopping_ads_excluded_country>AT</g:shopping_ads_excluded_country>
To format your data for Content API, have a look at the Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high quality data for your products.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, your product might be shown in countries where you do not intend it to be shown.

Examples

Repeated fields

Text

To submit multiple countries that you would like to exclude, provide the attribute multiple times, once for each country (recommended).

For example:
Product data for a black Millie Wray skater dress
Attribute Value
Title [title] Millie Wray skater dress
Excluded countries for Shopping ads [shopping_ads_excluded_country] AT
Excluded countries for Shopping ads [shopping_ads_excluded_country] CH

 

You can also separate each country with a comma ( , ):

AT, CH

XML

To submit multiple countries that you would like to exclude in an XML feed, provide a separate attribute for each included destination:
<g:shopping_ads_excluded_country>AT</g:shopping_ads_excluded_country><g:shopping_ads_excluded_country>CH</g:</g:shopping_ads_excluded_country>
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