Market Insights policy

Market Insights allow you to view the price competitiveness and best sellers reports in Merchant Center. If you're eligible, you can navigate to Growth and click on Manage programmes to enable Market Insights.

Who's eligible

Merchant Center account administrators can enable Market Insights. The reports under Market Insights are subject to the Merchant Center Terms of Service.

Additionally, the account using the programme must meet certain minimum requirements for participation in Shopping ads, Shopping Actions or unpaid listings.


Market Insights reports are only available for the internal use of the merchant, or those acting on the merchant's behalf. Market Insights data cannot be resold, publicly displayed, advertised or aggregated across merchants. For the purposes of Market Insights, 'merchant' means the business entity owning the domain of the products being sold or selling products on a marketplace.

You must ensure that your use, or any third party's use, of Market Insights data exported from your Merchant Center account complies with the Market Insights policy.  

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