About the best sellers report

Note: You'll need to enable Market Insights before you can use this feature.

The best sellers report shows you the most popular brands and products used in Shopping ads and unpaid listings, as well as whether or not you currently carry them in your product feed. This popularity data is grouped by Google product category and country to help you decide which new products and brands to stock. It can also help you identify the products and brands that would benefit from increased budget or bids.

This article explains how the best sellers report works and how advertisers can get the most out of it.

Benefits

  • Add the right products to your inventory (applicable for retailers who use Shopping ads and/or Shopping Actions): The best sellers report shows you which products are most popular on Shopping ads at the moment, so you'll have more insight into new brands or products that you could add to your own assortment. Filter the report by Google product category and country to look at the products that make the most sense for your business.

  • Set the right bid and budget (Applicable for retailers who use Shopping ads): The report also shows you which popular products and brands are in your product data, so you can identify which high-demand products and brands could benefit from bids and budget optimisation.

  • Feature best-selling products on your website (applicable for retailers who use Shopping ads and Shopping Actions): Use the best sellers report to identify Google best sellers that you can showcase on your website.

  • View insights at scale with Google BigQuery (requires a Google Cloud account): View best sellers data through Google Cloud's BigQuery. By enabling this, you can develop custom workflows using your own data and gain business insights to inform assortment decisions and more. Learn more about Google BigQuery Data Transfer Service for Merchant Center.

How it works

The best sellers report data is refreshed daily. (The data included in metrics can be delayed by up to two days). The report uses Shopping ads data and is available to retailers who use Shopping ads and/or Shopping Actions. It does not include used products.

To get started, navigate to the Growth tab in Merchant Center. Here you'll find the 'Best sellers' report. In each report, you can filter the information by country and Google product category.

The information available in the best sellers report includes:

Top products

  • Popularity rank: The popularity of the item on Shopping ads, in the selected category and country, based on the estimated number of units sold.
  • Popularity change last seven days: The change in items' popularity rank from the previous week.
  • Image: A sample image of the product.
  • Brand: The product's brand.
  • Title: A sample title for the product.
  • Category: The Google product category that the item belongs to on Shopping ads.
  • GTIN: The most popular GTINs, as provided by merchants, associated with this product on Shopping ads.
  • Brand inventory status: Notates whether the brand is currently 'in stock' in your feed across multiple countries, or 'not in inventory'. This field doesn't take into account the best sellers report country filter.
  • Product inventory status: Notates whether the product is 'in stock' in your product feed across multiple countries, 'out of stock' in your product feed, or 'not in inventory' at all. This field doesn't take into account the best sellers report country filter.
  • Price range: This displays the price range for the product on Shopping ads. These values don't include delivery cost.

Top brands

  • Popularity rank: The popularity of the brand on Shopping ads, in the selected category and country, based on the estimated number of units sold for this brand.
  • Popularity change last seven days: The change in the brands' popularity rank from the previous week.
  • Brand: Product brand.
  • Top products: Number of products in the 'Top Products' tab associated with that brand. The link redirects to the Top Products tab, where you can see the full list of specific top products for that brand.
  • Top products in your inventory: Number of the brand's top 'in stock' and 'out of stock' products that currently exist in your product feed for the selected country and category. 'In-stock' and 'out-of-stock' status is defined based on your inventory across all target countries for your Merchant Center account.

To download the results of the two reports as a CSV file, click the Download button in the top right-hand corner of the report table.

Best practices

Depending on the type of business that you run, you can use this report in different ways.

  • If you're a retailer selling products in many categories: Consider searching for results based on a high-level Google product category, like 'Media' or 'Home & Garden'. You'll get a wide understanding of product popularity, because the results will include products from all sub-categories within the category that you've chosen.

  • If you're a retailer specialising in a specific category: Consider searching for results based on a narrow Google product category, like 'Home & Garden > Plants > Trees'. You'll get a focused understanding of product popularity in a specific category.

Related links

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue