consumer_datasheet: Definition

Use the consumer_datasheet attribute to provide regulatory product data,  such as mandatory energy consumption data sheets for appliances or nutritional or ingredient information for food products sold online. The consumer_datasheet should let consumers know the correct data about the product as required by the applicable local and national regulations.
 

When to use

EU and national regulations require that when certain types of products that consume energy are offered for sale online, the seller must provide technical information. For example, if selling a dishwasher, you must provide details of its energy consumption, water consumption and drying efficiency. The consumer datasheet is used together with the energy_efficiency_class,  min_energy_efficiency_class,  max_energy_efficiency_class and energy label image link attributes.
Similarly, for food products sold online, sellers must supply mandatory nutritional information about the product they are selling, in accordance with the relevant applicable national regulations. 
 

Required for products with regulatory consumer information, such as energy consumption data. 

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type	String (Unicode characters. Recommended: ASCII only)
Sub-attributes	attribute_name attribute_value
Limits	attribute_name: up to 140 characters recommended attribute_value: up to 1,000 characters
Repeated field	Yes, up to 1,000

 

Example entry
Text feeds	Format each attribute by submitting the attribute name and value separated with a colon ( : ). To submit multiple attributes, separate each instance with a comma ( , ). Don’t use quotation marks and don’t use commas in attribute names or values. For example: Annual energy consumption:176 kWh/annum,Drying efficiency index:B,Water consumption:9900 l/annum
XML feeds	<g:consumer_datasheet>     <g:attribute_name>Annual energy consumption</g:attribute_name>     <g:attribute_value>176 kWh/annum</g:attribute_value> </g:consumer_datasheet> <g:consumer_datasheet>     <g:attribute_name>Drying efficiency index</g:attribute_name>     <g:attribute_value>B</g:attribute_value> </g:consumer_datasheet> <g:consumer_datasheet>     <g:attribute_name>Water consumption</g:attribute_name>     <g:attribute_value>9900 l/annum</g:attribute_value> </g:consumer_datasheet>

 

If you choose to use the Content API to add the consumer_datasheet attribute, you will need to use the CustomAttributes feature. 

Content API (JSON)

{    "customAttributes":[       {          "name":"consumer datasheet",          "groupValues":[             {                "name":"attribute name",                "value":"Annual energy consumption"             },             {                "name":"attribute value",                "value":"176 kWh/annum"             }          ]       },       {          "name":"consumer datasheet",          "groupValues":[             {                "name":"attribute name",                "value":"Drying efficiency index"             },             {                "name":"attribute value",                "value":"B"             }          ]       },       {          "name":"consumer datasheet",          "groupValues":[             {                "name":"attribute name",                "value":"Water consumption"             },             {                "name":"attribute value",                "value":"9900 l/annum"             }          ]       }    ] }

 

For further format API information, please see Content API for Shopping.
 

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

The consumer_datasheet attribute is optional.  You may use this attribute to provide any information required by local laws or regulations. For example, if your products target any of the EU member states or Switzerland, please consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2010/30/EU and any other applicable local law.

• Use this attribute to provide regulatory product data, for example, energy labels.
• Don’t use this attribute for anything other than the required regulatory information.
  • For example, this attribute should not be used for advertising or marketing purposes, general product descriptions, or non-regulatory information.
• Provide the exact data, in the right order, as required by the applicable regulations.
• Provide a name, identifying a regulatory data point, and a value. Both of these inputs are required and must be in plain text only,  for example, no HTML or URLs, and compliant with all Google Ads and Shopping policies.
   

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

• Don't duplicate data within the attribute.
• Don't use search engine optimization (SEO) keywords.
• Check for errors in grammar, spelling, or capitalization.
• Follow the required regulations.

Examples