Consumer datasheet [consumer_datasheet]

Use the consumer datasheet[consumer_datasheet] attribute to provide regulatory product data, such as mandatory energy consumption data sheets for appliances or nutritional or ingredient information for food products sold online. The consumer datasheet [consumer_datasheet] attribute should let consumers know the correct data about the product as required by the applicable local and national regulations.

When to use

Required for products with regulatory consumer information, such as energy consumption data. 

EU and national regulations require that when certain types of products that consume energy are offered for sale online, the seller must provide technical information. For example, if selling a dishwasher, you must provide details of its energy consumption, water consumption and drying efficiency. The consumer datasheet is used together with the energy efficiency class [energy_efficiency_class], minimum energy efficiency class [min_energy_efficiency_class], maximum energy efficiency class [max_energy_efficiency_class], and energy label link [energy_label_image_link]attributes.

Similarly, for food products sold online, sellers must supply mandatory nutritional information about the product they are selling, in accordance with the relevant applicable national regulations.

In France, for front-loading washing machines, lawn mowers, laptops, TVs, and smartphones, you’ll also need to provide the repairability index of your product. To do this, you’ll submit an image of the index and a link to a PDF file detailing the parameters used to establish the repairability index that both comply with the formatting requirements mandated by law.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type String (Unicode characters. Recommended: ASCII only)

Sub-attributes

attribute_name
attribute_value

Limits

Attribute name: Up to 140 characters recommended
Attribute value: Up to 1,000 characters
Repeated field Yes, up to 1,000
Example entry
Text (TSV)

Format each attribute by submitting the attribute name and value separated with a colon ( : ). To submit multiple attributes, separate each instance with a comma ( , ). Don’t use quotation marks and don’t use commas in attribute names or values. For example:

Annual energy consumption:176 kWh/annum,Drying efficiency index:B,Water consumption:9900 l/annum
 

XML (Feeds)

<g:consumer_datasheet>

    <g:attribute_name>Annual energy consumption</g:attribute_name>

    <g:attribute_value>176 kWh/annum</g:attribute_value>

</g:consumer_datasheet>

<g:consumer_datasheet>

    <g:attribute_name>Drying efficiency index</g:attribute_name>

    <g:attribute_value>B</g:attribute_value>

</g:consumer_datasheet>

<g:consumer_datasheet>

    <g:attribute_name>Water consumption</g:attribute_name>

    <g:attribute_value>9900 l/annum</g:attribute_value>

</g:consumer_datasheet>

 

If you choose to use the Content API to add the consumer datasheet [consumer_datasheet] attribute, you will need to use the custom attributes [CustomAttributes]feature.

Content API (JSON)

{
   "customAttributes":[
      {
         "name":"consumer_datasheet",
         "groupValues":[
            {
               "name":"attribute name",
               "value":"Annual energy consumption"
            },
            {
               "name":"attribute value",
               "value":"176 kWh/annum"
            }
         ]
      },
      {
         "name":"consumer_datasheet",
         "groupValues":[
            {
               "name":"attribute name",
               "value":"Drying efficiency index"
            },
            {
               "name":"attribute value",
               "value":"B"
            }
         ]
      },
      {
         "name":"consumer_datasheet",
         "groupValues":[
            {
               "name":"attribute name",
               "value":"Water consumption"
            },
            {
               "name":"attribute value",
               "value":"9900 l/annum"
            }
         ]
      }
   ]
}

 

For further format API information, please see Content API for Shopping.
 

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

The consumer datasheet [consumer_datasheet] attribute is optional. You may use this attribute to provide any information required by local laws or regulations. For example, if your products target any of the EU member states or Switzerland, please consider the legal requirements on this matter defined in the national implementation acts of the EU directive 2010/30/EU and any other applicable local law.

  • Don’t use this attribute for anything other than the required regulatory information.
    • For example, this attribute should not be used for advertising or marketing purposes, general product descriptions, or non-regulatory information.
  • Provide the exact data, in the right order, as required by the applicable regulations.
  • Provide a name, identifying a regulatory data point, and a value. Both of these inputs are required and must be in plain text only, for example, no HTML or URLs, and compliant with all Google Ads and Shopping policies.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • Don't duplicate data within the attribute.
  • Don't use search engine optimization (SEO) keywords.
  • Check for errors in grammar, spelling, or capitalization.
  • Follow the required regulations.

Examples

Electrical appliances - Dishwasher

Product data for a dishwasher  
Attribute Value
Consumer datasheet [consumer_datasheet] Product Dimensions: 60 x 60 x 84.5 cm
Consumer datasheet [consumer_datasheet] Capacity: 13kg
Consumer datasheet [consumer_datasheet] Water consumption per cycle: 9.5l
Consumer datasheet [consumer_datasheet] Standard capacity cycle: 13 place settings
Consumer datasheet [consumer_datasheet] Energy efficiency class: A++
Consumer datasheet [consumer_datasheet] Weighted annual energy consumption: 262 kWh/annum (280 standard wash cycles)
Consumer datasheet [consumer_datasheet] Annual consumption (standard cycle): 0.92 kWh
Consumer datasheet [consumer_datasheet] Power consumption in standby/off mode: 0.10W/0.10W
Consumer datasheet [consumer_datasheet] Weighted annual water consumption: 2600l
Consumer datasheet [consumer_datasheet] Water consumption: 2600l/annum (280 standard wash cycles)
Consumer datasheet [consumer_datasheet] Drying efficiency index (scale A-G): B
Consumer datasheet [consumer_datasheet] Program length (standard cycle): 210 min
Consumer datasheet [consumer_datasheet] Noise level washing: 46dB (A) re 1pW
Consumer datasheet [consumer_datasheet] Noise level drying: 46dB (A) re 1pW
Consumer datasheet [consumer_datasheet] Installation type: Floor-mounted appliance

Food - Cake mix

Product data for cake mix for a chocolate cake
Attribute Value
Title [title] Cake Mix for Chocolate Cake
Consumer datasheet [consumer_datasheet] Additives: contains phosphates
Consumer datasheet [consumer_datasheet] Allergen information: contains milk, hazelnuts, eggs
Consumer datasheet [consumer_datasheet] Safety warning: can contain traces of milk powder, hazelnuts
Consumer datasheet [consumer_datasheet] Weight: 3.8kg
Consumer datasheet [consumer_datasheet] Manufacturer contact: 12 Main Sr, 81509
Consumer datasheet [consumer_datasheet] Country of origin: Germany
Consumer datasheet [consumer_datasheet] Location of factory: Bonn
Consumer datasheet [consumer_datasheet] Brand: Dr O
Consumer datasheet [consumer_datasheet] Specialty: hazelnuts
Consumer datasheet [consumer_datasheet] Certification: green point, ARA
Consumer datasheet [consumer_datasheet] Manufacturer/producer: Dr O
Consumer datasheet [consumer_datasheet] Serving size:100 grams
Consumer datasheet [consumer_datasheet] Energy (kcal): 414kcal
Consumer datasheet [consumer_datasheet] Total fat: 24
Consumer datasheet [consumer_datasheet] Saturated fat: 9.2 grams
Consumer datasheet [consumer_datasheet] Trans fat: 0.0 grams
Consumer datasheet [consumer_datasheet] Total carbohydrate: 43 grams
Consumer datasheet [consumer_datasheet] Sugars: 24 grams
Consumer datasheet [consumer_datasheet] Fiber: 2 grams
Consumer datasheet [consumer_datasheet] Protein: 6.4 grams
Consumer datasheet [consumer_datasheet] Salt: 0.92 grams

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