return_policy_label: Definition

The first return policy that you create for your Shopping Actions account in the Merchant Center will be your default return policy. In addition to your default policy setting, you can add additional return policies for specific groups of products. Use the return_policy_label attribute to apply a non-default return policy to a product or group of products. Learn more about Shopping Actions return policies

When to use

Optional for all products.


Follow these formatting guidelines to make sure we understand the data you're submitting. 


Unicode characters (Recommended: ASCII only)


Max 100 characters

Repeated field


File format

Example entry

Text feeds


XML feeds


If you choose to use the Content API to add this attribute, you’ll need to use the custom attributes feature.

File format

Example entry

Content API


"customAttributes": [


"name": "return_policy_label",


"value": "my_return_policy_label"



Learn more about the Content API for Shopping


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

  • Use this attribute if your product has a non-standard return policy.
  • If no value is provided, the default return policy you configured will be applied.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

  • This feature works best when you have multiple return policies for different product categories or at different times of the year, for example, a 14-day return window just for electronics.


Products that use the default return policy

Product Skater dress
title Skater dress - Black
google_product_category Clothing Accessories: > Clothing > Dresses
return_policy_label [Leave blank]

Products that use a different return policy

Product Computer monitor
title Google Monitor Curved Display - 27”

Electronics > Video > Computer monitors


my electronics return policy label

Need help? Click here to contact Shopping Actions support.

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