In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Return policy label [return_policy_label]


A custom icon for Merchant Center Classic Article Header.

The first return policy that you create for products you sell on Google will be your default return policy. In addition to your default policy setting, you can add additional return policies for specific groups of products. Use the return policy label [return_policy_label] attribute to apply a non-default return policy to a product or group of products. Learn more return settings requirements for selling on Google

When to use

Optional for all products.


Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data.

Type Unicode characters (Recommended: ASCII only)
Limits Max 100 characters
Repeated field No
File format Example entry
Text (TSV) my_label
XML (Feeds) <g:return_policy_label>my_label</g:return_policy_label>

If you choose to use the Content API to add this attribute, you’ll need to use the custom attributes feature.

File format Example entry
Content API (JSON)

"customAttributes": [


"name": "return_policy_label",


"value": "my_return_policy_label"



Learn more about the Content API for Shopping


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Use this attribute if your product has a non-standard return policy.
  • If no value is provided, the default return policy you configured will be applied.
  • Use UTF-8 encoding to avoid invalid unicode characters. These characters are generally added during your file's encoding process. To help prevent encoding issues, submit files in a compressed format. Examples of invalid unicode characters include:
  • Control characters (for example, U+200D)
    • Function characters
    • Private area characters
    • Surrogate pairs
    • Unassigned code points

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • This feature works best when you have multiple return policies for different product categories or at different times of the year, for example, a 14-day return window just for electronics.


Products that use the default return policy

Product data for a black skater dress
Attribute Value
Title [title] Skater dress - Black
Google product category [google_product_category] Clothing Accessories: > Clothing > Dresses
Return policy label [return_policy_label] (Leave blank)

Products that use a different return policy

Product data for a curved display 27” Google monitor
Attribute Value
Title [title] Curved Display - 27”
Google product category [google_product_category] Electronics > Video > Computer monitors
Return policy label [return_policy_label] My electronics return policy label

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