The pick up today feature allows you to highlight your omnichannel purchase options directly on your in-store products. To use the pick up today feature, you must implement free local listings or local inventory ads. In addition, for each product that you opt in to pick up today, you must offer same-day or next-day collection from the time that the order is placed. The pick up today feature is compatible with retailers that have implemented product pages with in-store availability.
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Website requirements
For items to be eligible for pick up today, they must meet the following requirements:
- Must provide option to pick up a product: The landing page or the checkout flow must display the option to pick up the product the same day or next day.
- Collection SLA must be clear: When showing the collection option on your website, it must be clear when the item will be available for collection. Must be the same day or next day. The collection SLA doesn't need to reflect your shop's opening hours. Two hours ahead of your shop(s) closing hours (as indicated in your linked business profile), we will display the next day's SLA annotation. For example, if your collection SLA is 'same day', we'll show 'collect tomorrow' within the last hour before closing. Ensure that your shop opening hours on your linked business profile are always up to date.
- When using the product page with in-store availability feature: The collection availability can be displayed after interaction with the shop selector or during the checkout flow.
- When using the store-specific product page with in-store availability and price feature: The collection availability can be shown in the landing page or during the checkout flow.
- Allow customers to complete their order on your website: Customers must be able to purchase or reserve a product via your website for collection.
- If charged, display the collection fee: If there are any extra charges for collection, it must be clear. This can be shown on the checkout flow.
- Must provide collection confirmation: A notification must be sent when the order is ready to be collected (for example, by sending an email or SMS).
Data requirements
To implement pick up today, you'll need to add the following attributes to your primary data source or to your inventory data.
| Data source | Attribute | Possible values | Submission requirements |
| Primary data source/inventory data | Pickup_sla [pickup_SLA] |
same_day, next_day |
Required for all products. If pick up today is available only for specific shops, you must provide the pickup_SLA through your inventory data. |
| Primary data source/inventory data |
Collection method Optional from 1 September 2024 |
Buy, reserve, not supported |
Optional for all products. If pick up today is only available for specific shops, you must provide the pickup_method through your inventory data. |
Opt in to product pick up today
In your Merchant Center account, click the Settings and tools icon
. Then, select Add-ons.
Select your add-ons.
In the 'Free local listings' or 'Local inventory ads' card, click Go to free local listings or Go to local inventory ads.
Click Show me next to the country for which you want to set it up.
Select Your collection experience (optional).
Select Customers can pick them up on the same or next day.
Add a URL that shows a product page collection information.
If you have not started onboarding yet, follow the implementation guide.
Pick up today review status
Your pick up today status may show:
- Verified: No further action needed.
- Under review: Check back soon. The URL for your web page is under review. This process can take up to a week.
- Request review: Google reviewed and rejected your URL. Ensure that your URL and business meet the pick up today requirements and make any necessary updates. Then re-submit your product URL example.
- Action required: An invalid URL has been submitted. Review and update the provided link and click Save.