return_address_label: Definition

The first return address that you create in Merchant Center will be your default return address. In addition to your default return address setting, you can add additional return addresses. Use the return_address_label attribute to apply an alternative configured return address instead of the default return address to a product or group of products. Learn more about return settings requirements for selling on Google

When to use

Optional for all products.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type Unicode characters (Recommended: ASCII only)
Limits Max 100 characters
Repeated field No
File format Example entry
Text feeds my_label
XML feeds <g:return_address_label>my_label</g:return_address_label>
 
If you choose to use the Content API to add this attribute, you’ll need to use the custom attributes feature.
  Example entry

Content API (JSON)

"customAttributes": [

  {

    "name": "return address label",

    "value": "my return address label"

  }

]

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

  • Do not use this attribute if you only have one return address (the default address).
  • If you've created multiple return addresses, you can add the return_address_label attribute to your feed to override the default return address:
    • If the default address applies, do not provide this attribute.
    • If a non-default return address applies, add the label name for that return address for this attribute.
  • Don't submit invalid unicode characters. These characters are generally added during your file's encoding process. To avoid them, use UTF-8 encoding. To help prevent encoding issues, submit files in a compressed format. Examples of invalid unicode characters include:
    • Control characters (e.g., U+200D)
    • Function characters
    • Private area characters
    • Surrogate pairs
    • Unassigned code points

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

  • This feature works best when you need to accept returns to multiple addresses, for example, apparel returns to a warehouse in one location and accessories to a warehouse in a different location.

Examples

Products that use the default return address
Product Skater dress
title Skater dress - black
google_product_category Clothing & Accessories:  > Clothing > Dresses
return_address_label (Leave blank)
Products that do not use the default return address
Product Casual dress
title Casual dress - Black
google_product_category Clothing & Accessories:  > Clothing > Dresses
return_address_label my_second_warehouse_address_label

Need help? Click here to contact Shopping Actions support.

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