return_address_label: Definition

The first return address that you create in Merchant Center will be your default return address. In addition to your default return address setting, you can add additional return addresses. Use the return_address_label attribute to apply an alternative configured return address instead of the default return address to a product or group of products. Learn more about setting up Shopping Actions return policy settings

When to use

Optional for all products.


Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type Unicode characters (Recommended: ASCII only)
Limits Max 100 characters
Repeated field No
File format Example entry
Text feeds my_label
XML feeds <g:return_address_label>my_label</g:return_address_label>
If you choose to use the Content API to add this attribute, you’ll need to use the custom attributes feature.
  Example entry

Content API (JSON)

"customAttributes": [


    "name": "return address label",

    "value": "my return address label"



For format API information, see the Content API for Shopping.


Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product on Google. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

  • Do not use this attribute if you only have one return address (the default address).
  • If you've created multiple return addresses, you can add the return_address_label attribute to your feed to override the default return address:
    • If the default address applies, do not provide this attribute.
    • If a non-default return address applies, add the label name for that return address for this attribute.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

This feature works best when you have accept returns to multiple addresses, for example, apparel returns to one warehouse, and accessories to a warehouse in a different location.


Products that use the default return address
Product Skater dress
title Skater dress - black
google_product_category Clothing & Accessories:  > Clothing > Dresses
return_address_label (Leave blank)
Products that do not use the default return address
Product Casual dress
title Casual dress - Black
google_product_category Clothing & Accessories:  > Clothing > Dresses
return_address_label my_second_warehouse_address_label

Need help? Click here to contact Shopping Actions support.

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