transit_time_label [transit_time_label]: Definition

If transit time varies for different groups of products,  use transit_time_label [transit_time_label] and apply this attribute to the corresponding products in your feed.  Use the transit time label in Merchant Center delivery settings to define a specific transit time for each of the previously defined groups. Transit time labels help give your customers a more accurate estimated delivery date, which can help influence their purchase decision.

When to use

Optional for each product

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type Unicode characters (Recommended: ASCII only)
Repeated field No
File format Example entry
Text Dog food
XML feeds <g: transit_time_label>Dog food</g: transit_time_label>

For format API information, please see Content API for Shopping.

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know on the Diagnostics page of your Merchant Center account. 

  • There are no minimum requirements for this attribute. Keep in mind that you still need to follow the formatting guidelines or the information that you submit can't be used.

Best practices

These are best practices that can help you go beyond the basic requirements to optimise your product data for performance. 

  • This feature works best when your items aren't always delivered in the same amount of time. You might deliver items via different carriers, from different origin warehouses or using different delivery services (Ground, 2-day, etc).
  • Items using transit time labels should have consistent delivery times that don't change frequently. Transit time labels can take up to 24 hours to update in the catalogue, so this is not a good solution if transit times or inventory change throughout the business day.
  • If transit time labels don't work for all of your items, consider using them for select items that benefit the most from accurate delivery estimates (for example, top sellers that consistently arrive in two days).

Examples

  • Most of your products arrive quickly by air, but you offer some electronics with lithium batteries that need to be delivered by ground. Use a transit time label like 'electronics' and assign it a longer transit time, so that customers know that these items take a bit longer.
  • You have multiple warehouses. The assortment differs in all of them, but you make sure that they all have popular items like toilet paper, so that you can offer two-day ground delivery for free. Use a transit time label like '2day' and assign it a transit time of 0–2; that way customers know that you offer quick delivery on the essentials that they care about.
  • Your assortment is split across three warehouses in California, Texas and Pennsylvania. Depending on what a customer orders, they may get it quickly because they live near the California warehouse, or it may take longer because it's coming from Pennsylvania. Use transit time labels like 'CA', 'TX' and 'PA' to designate which warehouse an item will be in. Then assign transit times based on how long it take for items to get across the country. For example, 'CA' items may take 0–3 days to deliver to the West Coast, 4–6 days to the Midwest, and 7–10 days to the East Coast.
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