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In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Lifestyle image link [lifestyle_image_link]

A custom icon for Merchant Center Classic and Merchant Center Next.

Use the lifestyle image link [lifestyle_image_link] attribute to include the URL for a lifestyle image for your product. Lifestyle images for your products can be shown to potential customers in free listings for your product, and are commonly used to build awareness or showcase products in a natural and authentic setting.

An infographic demonstrating the correct usage of lifestyle images in advertisements.

In this article

When to use

Optional Optional for each product

Lifestyle images submitted with the lifestyle image link [lifestyle_image_link] attribute are used to showcase your product in a real-world context, for example, clothing worn by a model, furniture staged within a room, multiple products displayed as a complete set or products shown with vivid background colours or presented in playful situations.

Format

Follow these formatting guidelines to make sure that Google understands the data that you're submitting.

Learn when and how to submit your product data in English

Type URL (including http or http://), ASCII characters only, and RFC 3986 compliant
Limits 1–2,000 characters
Supported file formats GIF (.gif), JPEG (.jpg/.jpeg), PNG (.png), BMP (.bmp) and TIFF (.tif/.tiff)
The image's file extension should correspond to its format.
Repeated field No
File format Example entry
Text (TSV) https://www.example.com/image1.jpg
XML (Feeds)

<g:lifestyle_image_link>https://www.example.com/image1.jpg</g:lifestyle_image_link>

Content API v2 (JSON) "lifestyleImageLink": "https://www.example.com/image1.jpg"
Content API v2 (XML) <lifestyle_image_link>https://www.example.com/image1.jpg</lifestyle_image_link>
Note: To ensure that this product data attribute is recognised by our system correctly, remember to submit your data feed file in a format that we support.

URL guidelines

Follow these guidelines to make sure that your image URL is formatted so that we can understand it.

Minimum requirements

These are the requirements that you'll need to meet to allow Google to show the image to potential shoppers. If you don't follow these requirements, we won't be able to show your image and will let you know in your Merchant Center account.

  • Use a URL that points to an image in a supported file format.
  • Start with http or https and comply with RFC 3986. For example: http://www.example.com/image1.jpg.
  • Replace any symbols or spaces with URL encoded entities. For example, if your URL contains an ampersand (&), replace it with %26. If your URL contains a comma ( , ), replace it with %2C.
  • Make sure that Google can crawl your URL. For example, ensure that your robots.txt file is configured correctly. Learn more about robots.txt files.

Best practices

These best practices can help you to go beyond the basic requirements to optimise your product data for performance.

  • Use a stable URL. The URL that you include shouldn't change, unless your image moves or is replaced. For example, don't use URLs with timestamps or parts that could change every time that you submit your product data. Whenever you change your URL, your image will need to be crawled and evaluated. This process could cause an unnecessary load on your servers.
  • Let Google know when you've added or updated an image, so that we can crawl the image and get it to show as soon as possible.
    • Add an image for a new product. Before submitting new products, test some of your image links using the URL inspection tool, which is available through Google Search Console. If you're submitting a lot of new products, using this tool on a few links can help you to detect issues before submitting product data. After you've submitted your product data, the image will be crawled within three days. Learn more About Search Console.
    • Change an image for an existing product. If you need to change an image of an existing product, submit a new URL for the new image. When you submit a new URL, the image will be crawled within three days. Bear in mind that if you change the image but keep the same URL, it might take up to six weeks to detect and then crawl the new image.

Image guidelines

Follow these guidelines to make sure that your lifestyle image meets our requirements and is optimised for best performance.

Minimum requirements

These are the requirements that you'll need to meet to show lifestyle images for your products. If you don't follow these requirements, we won't be able to show your image and will let you know in your Merchant Center account.
Green checkmark

Use an image with a minimum resolution of 600 x 600 pixels and an aspect ratio between 2:0 and 2:3.

Red X Don't use an image that contains promotional elements or other text. Examples of promotional elements include:
  • calls to action, for example: buy
  • service-related information, such as extended warranty
  • free delivery
  • price information
  • promotional adjectives, e.g. best, cheap
  • condition or compatibility, e.g. new, two-piece, adaptable
  • any overlay, e.g. watermarks, brand names, logos
  • barcodes
  • retailer name
  • retailer logo
Red X Don't use an image with a border or use padding to meet aspect ratio requirements. To ensure that your image works with a variety of design elements, don't include borders or padding around your image.
Red X

All images created using generative AI must contain metadata indicating that the image was AI generated (for example, the IPTC Digital Source TypetrainedAlgorithmicMedia metadata tag). Don't remove embedded metadata tags such as the IPTC Digital Source Type property from images created using generative AI tools, for example Project Studio. The following IPTC NewsCodes specify the type of digital source that was used to create the image and should be preserved:

  • TrainedAlgorithmicMedia: The image was created using a model derived from sampled content.
  • CompositeSynthetic: The image is a composite that includes synthetic elements.
  • AlgorithmicMedia: The image was created purely by an algorithm not based on any sampled training data (for example, an image created by software using a mathematical formula).

Best practices

These are best practices that can help you to go beyond the basic requirements to optimise your product data for performance.
Green checkmark Use an image that focuses on one product or a set of products.

You can show the product on its own or in use.

Green checkmark Choose an image that focuses on your product being used or showcased in a real-world context. Don't just show the product on a white background, instead think about how to grab a consumer's attention with images that are distinctive, colourful and beautiful, and then showcase the product in use.
Green checkmark Ensure best performance by using the highest-quality images. Submit the largest, highest resolution, full-size images that you have for the product, up to 64 megapixels and 16 MB file size.
Red X Don't scale up an image or submit a thumbnail. Scaled-up images appear blurry and lower performance.

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