cost_of_goods_sold [cost_of_goods_sold] (cogs): Definition

 

When to use

 

Optional for all products

 

Use this attribute when reporting purchased item information using the global site tag. This data is used to calculate an estimated gross profit of your products. Gross profit is the difference between your revenue and the cost of goods sold (COGS). The information that you share with Google regarding COGS is for reporting purposes and does not need to be exact. You need only to provide a rough estimate of your actual COGS in order to get an indication of how much profit you have made through conversions. If your COGS varies for a given product, we recommend that you provide an average.

Format

Follow these formatting guidelines to make sure that we understand the data that you're submitting. 

Type	Number plus currency (use ISO 4217)
Repeated field	No

 

File Format	Example Entry
Text/Tab-delimited	10.01 GBP
XML (Feeds)	<g:cost_of_goods_sold>10.01 GBP </g:cost_of_goods_sold>

For format API information, please see Content API for Shopping.

 

Guidelines

Follow these guidelines to make sure that you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements that the value you provide will need to meet. If you don't follow these requirements, your items may not be eligible for reporting, which could result in incomplete reporting data.

• Use the currency with ISO 4217 codes e.g. "USD".
• Use '.' rather than ',' to indicate a decimal point.

Best practices

Go beyond the basic requirements and optimise your product data for performance with best practices.  

• Use the same currency for COGS that you use for the price reported in conversion. This way you will avoid accidental inconsistencies due to currency conversion rates. 

Examples