In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About Buy on Google

Buy on Google for YouTube ended on October 26, 2023.

A custom icon for Merchant Center Classic Article Header.

Retailers of all sizes can sell their products directly on Google, with zero Google commission fees, through our Buy on Google checkout experience. Retailers can work with their own third-party providers for payment processing and more.

This experience is available in the US.


here is a view of the new Shopping Actions experience


Lower cost with commission-free model: Sell your products on Google without paying Google commission fees.

Greater choice with third-party providers: Bring your existing providers for things like payment processing, inventory, and order management so you can use the tools and services that already work for your business.

Simpler process for listing products: Import the product feed you already use for other popular marketplaces without having to reformat your data. Retailers can also add product information by pulling from our existing database rather than having to upload it themselves.



To participate in Buy on Google, you’ll need to meet the following participation criteria:

  • Availability and payments in the US. You’ll need to be able to deliver orders to customers within the mainland US, handle returns within the US, and be a legally registered business incorporated in the US. For businesses outside of the US, refer to cross-border selling for Buy on Google.
  • Inventory is free of restricted products and services. A selected number of product categories aren’t supported on Buy on Google at this time.
  • Payment service provider. You’ll be required to connect your Merchant Center account with a payment-service provider.
  • Meet returns and customer support standards and policies. Accept returns for at least 30 days after delivery for most items and process the refund within 2 days.
  • A valid government-issued ID, such as a driver’s license or passport, from the country your business is incorporated in.
  • Compliance with all other Buy on Google policies. Learn more about Buy on Google policies and requirements
  • Compliance with all other Shopping ads policies. Learn more about Shopping ads policies


Need help? Click here to contact Buy on Google support.

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