Will collecting product reviews via Google Customer Reviews impact the existing shop rating for my site?
I implemented the new code for collecting product reviews. When will product ratings start surfacing with my ads?
Product ratings will begin surfacing on your Shopping ads as well as the Shopping tab when Google has successfully collected product reviews on your behalf. The process towards eligibility begins with Google receiving valid GTINs via the opt-in module for orders placed on your site.
Please note that product ratings will only surface for any given product when Google has three or more reviews for that product. If a specific product that you have provided a GTIN for does not have product ratings surfacing, this may be because Google has not yet received sufficient reviews for that product. There may also be a delay between the point at which a product review is collected by Google Customer Reviews and the point at which it is displayed along with other product reviews in the product listing page for a given product.
Can I stop collecting product reviews via Google Customer Reviews if I don't want to use this feature?
Yes, you're not required to collect product reviews via Google Customer Reviews. If you want to stop using this feature at any point, you simply have to remove the 'products' line of code from the opt-in module code snippet on your site. When you remove this line of code, we will no longer collect GTINs from orders placed on your site, and you'll no longer receive product reviews from your shoppers.
Please note that if you decide to stop collecting product reviews via Google Customer Reviews, product ratings will disappear from your Shopping ads and your product listings on the Shopping tab.
See the opt-in module below and notice the highlighted line of code that you need to delete in order to stop collecting GTINs via Google Customer Reviews.
<!-- BEGIN GCR Opt-in Module Code -->
<script src="https://apis.google.com/js/platform.js?onload=renderOptIn"
async defer>
</script>
<script>
window.renderOptIn = function() {
window.gapi.load("surveyoptin", function() {
window.gapi.surveyoptin.render(
{
// REQUIRED
"merchant_id": "MERCHANT_ID",
"order_id": "ORDER_ID",
"email": "CUSTOMER_EMAIL",
"delivery_country": "COUNTRY_CODE",
"estimated_delivery_date": "YYYY-MM-DD",
// OPTIONAL
"opt_in_style": "OPT_IN_STYLE",
"products": [{"gtin":"GTIN1"}]
});
});
}
</script>
<!-- END GCR Opt-in Module Code →
If I decide to stop collecting product reviews via Google Customer Reviews, what happens to existing product reviews that have been collected from my shop?
Can I stop collecting shop ratings via Google Customer Reviews but still collect product ratings?
My website is still using the old Certified Shops code snippets. Can I use this new product reviews feature?
If your site is still using the old Certified Shops code snippets, you cannot use the new product reviews feature until you update your source code to use the new Google Customer Reviews code snippet. You must remove both the Certified Shops opt-in module code and badge code from your site, and follow the instructions in the Google Customer Reviews technical integration guide to add the new opt-in module snippet (and, optionally, the new badge snippet) to your site.
Once you've done that, you can follow the instructions below to start using the new product reviews feature:
1. In your site's source code, locate the new Google Customer Reviews opt-in module snippet shown above.
2. Below the 'opt_in_style' line, add the new 'products' line.
"opt_in_style": "OPT_IN_STYLE",
"products": [{"gtin":"GTIN1"}]
The line above specifies the products in a customer's order as an array of JSON 'gtin' objects inside a 'products' array. This line has just one 'gtin' object, so it will enable Google Customer Reviews to collect a single GTIN for an order, regardless of how many products are part of the order. To collect a GTIN for every product in an order, you'll need to add code to your site to dynamically add a 'gtin' object to the 'products' array for every distinct product in the order.
For example, an order that includes two distinct products should have a snippet that looks like this:
"opt_in_style": "OPT_IN_STYLE",
"products": [{"gtin":"GTIN1"}, {"gtin":"GTIN2"}]
An order that includes three distinct products should have a snippet that looks like this:
"opt_in_style": "OPT_IN_STYLE",
"products": [{"gtin":"GTIN1"}, {"gtin":"GTIN2"}, {"gtin":"GTIN3"}]
3. Once you have correctly implemented the new code on your site, we'll start collecting GTINs from orders placed on your site and gathering product reviews from your shoppers.