In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Google brand

A custom icon for Merchant Center Classic article header.

If you believe a Google Customer Reviews participant is in violation of one of the policies below, please let us know by filling out the Google Customer Reviews report violation form so that we can investigate.

Academic aids

Google Customer Reviews doesn't allow the promotion of academic aids that provide an unfair academic advantage. This includes getting actual test questions in advance, submitting an essay that someone else has written as your own original work or test-taking services (where someone will take an exam for you).

Anti and violence

Google doesn't allow the promotion of "anti" or violent concepts, such as the following:

  • Content advocating against an organisation, person or group of people
  • Content advocating against a protected group. A protected group is distinguished by one of the following: race or ethnic origin, colour, national origin, religion, disability, sex, age, veteran status, sexual orientation or gender identity
  • Attempts to revise history against the interests of a protected group
  • The promotion of self-harm and violence against people or animals

How does this policy differ from country to country?


In Australia, Google Customer Reviews doesn't allow the promotion of content that advocates against the following additional groups, as recognised by Australian legislation:

  • Political opinion
  • Marital status
  • Family responsibility or family status
  • Employment status
  • HIV or AIDS infected
  • Irrelevant criminal record
  • Irrelevant medical record

In Germany, Google Customer Reviews doesn't allow the promotion of Scientology.

Sensitive issues

Google Customer Reviews doesn't allow the promotion of products attempting to capitalise on sensitive issues. Sensitive issues are usually identified in response to exceptional global events that can't be predicted, such as natural disasters or political uprisings, and therefore aren't outlined on this page.

Inappropriate language

Google Customer Reviews doesn’t allow content or websites containing excessive inappropriate language or profanity. This also includes variations and misspellings of inappropriate language.

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu