In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using the article for the Merchant Center version that applies to you. 

Google Customer Reviews website badge

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The Google Customer Reviews website badge is an image incorporated on your shop's pages that will indicate your participation. Use the badge to display your shop rating and link to your shop ratings landing page. The badge also lets shoppers know what other customers have said about their experiences with your site.

This article explains what the badge looks like, how to customise it and where you can place it.

How it works

Once you accept the Google Customer Reviews agreement, you can integrate the badge on your site. The badge may be placed anywhere on the page and may appear on any number of pages. Your badge will contain the Google Customer Reviews brand and your shop rating (the numerical value and star rating). Learn how to integrate the badge code

Note: There is no minimum shop rating. If you do not have a shop rating, your Google Customer Reviews badge will state 'Rating not available'.

What it looks like

You need enough reviews from a country during the past year for your shop rating to appear on your Google Customer Reviews badge for users in that country. In most cases, merchants are able to obtain a rating after collecting 100 or more eligible reviews.

When customers click on your badge, they arrive on your site's shop ratings landing page for that country. Learn more about shop ratings, including how to determine whether or not you have a shop rating.

When it might be removed

If you violate the Google Customer Reviews agreement, privacy policies, or in any other way manipulate the product offering, your account may be suspended. If your account is suspended, you will no longer be able to display the badge and it will disappear from your site. If your account is reinstated, the badge will reappear.

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