Notification

在本帮助中心中,您可以找到有关 Merchant Center Next 和传统版 Merchant Center 体验的内容。查看每篇文章顶部的徽标,确保您参阅的文章适用于您所使用的 Merchant Center 版本。

您请求访问的页面目前没有您的语言版本。您可以从页面底部选择其他语言,或使用 Google Chrome 的内置翻译功能将网页内容即时翻译成您选择的语言。

Implementation guide

Step 3: Choose products for your promotions

A custom icon for Merchant Center Classic Article Header.

If you’re looking for information about choosing products for your promotions in Merchant Center Next, click here.

This article provides details about how you can apply promotions and map them to products in your feed.

Once you create a promotion, apply it to all of your products or specific products. It’s important to tell Google which products are eligible for your promotions. This step helps you make sure shoppers see the correct promotions for your products.

All products

If your promotion applies to all products that you sell, use all_products as the value for the product applicability [product_applicability] attribute in your promotions feed.

You only need to create one promotion ID [promotion_id] for a promotion that applies to all_products (for example, one entry for the set).

Specific products

If your promotion applies to specific products that you sell, use specific_products as the value for the product applicability [product_applicability] attribute in your promotions feed.

How to resubmit a promotion disapproved for mapping issues

If your promotion ID [promotion_id] is not mapped to any items in your products feed, Google rejects your promotion. Once you map your promotion ID [promotion_id] and upload your products feed again, resubmit your promotion in the Merchant Center.

Note:
  • After you request a re-test, Google reviews the promotion within a couple of hours of the promotion start time. If you haven't associated an item ID [item_id] with a promotion ID [promotion_id], then no products will be mapped and your promotion will be rejected. You can use a filter to map the promotions to the items matching the filter.
  • If you don't request a re-test, the promotion remains as “disapproved” and won’t show in search results.

To resubmit your promotion, follow the steps below:

  1. Sign in to your Merchant Center account.
  2. Click Marketing in the navigation menu, then click Promotions.
  3. Create a new promotion and resubmit after updating the promotion rules or settings to comply with our Policy and SKU requirements. After your updates are complete, click the Submit button.

How to create a promotion for specific products via the products feed

When multiple promotions apply to specific products, you can create promotions by selecting “Apply promotion to products that meet these conditions” in the promotions builder tool, or mapping them to the promotion ID [promotion_id] of items in your feed. To map the promotion ID [promotion_id] to all eligible products in the products feed, follow the steps below according to your setup.

Option 1

Text (spreadsheet) or tab-delimited files

  1. Add the promotion ID [promotion_id] attribute to your products feed as a new column.
  2. Find your promotion’s promotion ID [promotion_id] attribute in your promotions feed.
  3. Add the ID to the promotion ID [promotion_id] attribute for each product the promotion applies to in your products feed. Map multiple promotions to an item by separating each promotion ID [promotion_id] in the cell with a comma.
  4. Upload your products feed to Merchant Center.

Learn more about using Google Sheets as feeds or view an example tab-delimited feed.

Only add the promotion ID [promotion_id] attribute to products that are definitely included in the promotion. If your promotion is tied to a product that is excluded, Google rejects the entire promotion.
Avoid excessive or duplicate promotions. You can group promotions by discount amount, titles, etc. You do not need to create a separate promotion for each item. Grouping your promotions optimizes your feed and eases the mapping process through the use of the promotion ID [promotion_id] attribute.

Option 2

XML files or API

Feed type Instructions Content
XML Insert the content to the right within an item entry. To add multiple promotion ID [promotion_id] attributes to an item, insert multiple lines. Replace promotion_id with the actual promotion ID [promotion_id] value. <g:promotion_id>PROMOTION_ID</g:promotion_id>
API Insert the content to the right within an item entry. To add multiple promotion ID [promotion_id] attributes to an item, insert multiple lines. Replace promotion_id with the actual promotion ID [promotion_id] value. <sc:attribute name="promotion_id">PROMOTION_ID</sc:attribute>

You can share and manage existing promotions data with Google using the Content API. The Content API is available to merchants in Australia, Canada, France, Germany, India, the United Kingdom, and the United States. Languages supported by this feature are English, French, and German.

该内容对您有帮助吗?

您有什么改进建议?
Search
Clear search
Close search
Main menu
16513402873054285224
true
搜索支持中心
true
true
true
true
true
71525
false
false