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How to fix: Invalid value: color [color]

Use a recognizable color name such as "red", "blue", or "lavender"

In this article


Why this issue is happening

The value you’ve submitted for the color [color] attribute isn't a recognizable color name.

How to fix your issue

The value might have one of these issues:

  • Contains a number, such as "0," "2," "4," "6," "8"
  • Contains characters that aren't alphanumeric, such as "#fff000"
  • Has only 1 letter, such as "R"
    (Note: For Chinese, Japanese, or Korean languages, you can include a single character such as "红")
  • References the product or image, such as "see image"
  • Is more than 40 characters
  • Combines several color names into one word, such as "RedPinkBlue" instead of separating them with a slash (/)

Contains a value that isn't a color, such as "multicolor", "various", "variety", "mens", "womens", or "N/A". Instead, submit a recognizable color name such as "Red", "Black", "Burgundy", or "Ocean Blue". Update this value in your product data to match the value on your landing page, and consider turning on automatic item updates for your account.

Fix products one by one directly in Merchant Center

Step 1 Navigate to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Click on the title of the product you want to fix, then click Edit product.

Step 4 Submit a recognizable color name for the color [color] attribute.

Step 5 Select Save.

Fix multiple products at once

Step 1 Navigate to Products in Merchant Center, then select the Needs attention tab.

Step 2 Use the filter icon above the table to find all products affected by your issue.

Step 3 Select the download icon to download a list (.csv) of all affected products for all issues or this particular issue.

Step 4 Cross reference the downloaded list with your uploaded product data, and submit a recognizable color name for the color [color] attribute for each affected product.

Step 5 Reupload your corrected product data to Merchant Center using your chosen upload method.


Next steps

After making the requested changes, check that you’ve fixed the issue by making sure it’s no longer listed on the “Needs attention” page.

Keep in mind: It may take some time for your change to be reflected on the “Needs attention” page.

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